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Augmented Reality: Igniting a New Era of Possibilities

Our Blogs

October 10, 2022 | 10 mins read

4 Pain Points of Buying Jewelry Online (And How Retailers Can Fix Them)

In the United States alone, the online jewelry industry grew by almost 8.64% annually between 2011 to 2019 and the sales generated reached a record-high of $8.4 billion during the last year. And all these happened before the 2020 pandemic that forced multiple businesses to shut down their brick-and-mortar stores and digitize their presence.

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Why New Beauty Brands Should Adopt AR Virtual Try-On | mirrar

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Sell Jewelry Online With Latest Virtual Try-On Technology

May 3, 2022

| 7 min read

The 21st-century is an era of digitisation and virtual try-on Jewelry is paving the way for a new way of shopping online.As more and more people have access to and are recognising the benefits of technology, our entire world is getting online.Everything and anything is available online - Jewelry is no exception to this.

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The Future of E-commerce: In 2023 and Beyond

April 30, 2022

| 8 min read

E-Commerce is a gigantic world, it has revolutionized the way people buy and sell things, and the question what does the future of e-commerce hold? is always under speculation, Thanks to the advent of the internet and the ongoing digitisation of modern life, every business landscape has undergone a substantial transformation.

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Indian Jewelry  Industry in 2021: What to Expect?

April 14, 2022

| 8 min read

Jewelry has always been close to the heart of Indians. Be it special occasions or big festivals, Jewelry has played a noteworthy role in people’s lives. The Jewelry business is booming like never before all thanks to innovative approaches taken by Jewelry retailers

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A Seamless, New-Age Selling Experience

April 8, 2022

| 8 min read

With the ongoing pandemic, all doubts about the necessity of going digital have been silenced. Operating online is the best possible way to keep moving forward. The sudden chaos has made every business realise the importance of online sales.

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How Jewelers Can Boost Sales Using AR: A Detailed Guide

April 8, 2022

| 8 min read

An otherwise conventional industry that’s dominated by the same old practices, the Jewelry landscape has seen a significant shift in recent times. And this shift has only deepened and become more prevalent due to the pandemic. The consumer behaviour is changing. On many levels, their expectations, as well as the factors they consider when buying Jewelry,

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Virtual Try-On (and Why It's the Next Big Thing in E-Commerce)

April 8, 2022

| 8 min read

Technology has weaved its way into every sphere of life. And shopping is no exception. Today’s hyperactive shoppers have power in their hands. They use technology to compare and ultimately decide what they will buy.

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Top 7 AR Trends to Look Out For in 2023 and Beyond

March 4, 2022

| 7 min read

According to Statista, there are currently 810 million mobile AR/VR users around the world. By 2021, AR/VR companies have already sold around 410,000 AR-VR devices and the net worth of the industry stood somewhere around US$30.7 billion.

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The Future of Augmented Reality in Fashion

March 3, 2022

| 5 min read

Recently, a silvery flowy dress called Iridescence sold for a massive $9,500. The CEO of QuantumStamp, Richard Ma, bought the dress at the Ethereal Summit in New York for his wife, Mary Ren. The dress, however, is not designed by a popular global fashion house like Gucci or Prada.

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Jewels of Wisdom with Shuchi Pandya

February 12, 2022

5 min read

Shuchi Pandya, an entrepreneur disrupting the Indian Jewelry space, grew up learning the ins and outs of a Jewelry business, went on to establish a successful business herself, and is all set to revolutionize the space with her brand, Pipa Bella ....

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The Fashion Hotline with Shweta Kapur

February 5, 2022

| 6 min read

Shweta Kapur is a powerhouse imperative to the fashion industry in India. She has developed a unique design language that celebrates self-expression. She made her debut in 2014. And today, 14 collections and nine years later, the brand has become a...

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Brewing Love with Naina Hiranandani

January 29, 2022

| 6 min read

This week’s guest on Uninterrupted is a former journalist turned matchmaker, Naina Hiranandani. Via her bespoke dating service Sirf Coffee, she has served over 10,000 Indians in over 65 cities globally to find their perfect match. We chat about how she’s successfully blended...

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Unleash your Creativity with Tara Khandelwal

January 22, 2022

| 5 min read

An editor, a writer, and a curator of skill-building experiences for creatives by phenomenal writers retreats, workshops, writing, coaching, and editorial services, Tara Khandelwal is on a mission to create the next generation of artists, entrepreneurs, and writers and give them a home where they can hone their skills via her...

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Rethinking Wedding Aesthetics

January 15, 2022

| 6 min read

This week, one of the country's most fabulous wedding designers, Devika Narain, is going to tell us all about how weddings are a modern retake of our traditions, and how dissecting the psychology of spaces comes into weddings. Her take on weddings is super personalized, sustainable enveloped with layers of local...

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The Future Of Augmented Reality in Retail

January 12, 2022

| 5 min read

The retail world has noticed a significant shift from the physical retail to online retail, and technological advancements have set out to change the retail market landscape as it does in all other domains of business....

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Boosting eCommerce Conversion Rates with Virtual Try-On Technology

January 12, 2022

| 5 min read

In the fast paced digital age, the world of eCommerce has swiftly risen to prominence, revolutionising the way we shop and interact with brands. With the convenience of browsing

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Anmol Malik's Romance with Music and Words

January 8, 2022

| 7 min read

Uninterrupted is a platform that was merely curated with one goal, to build a community: a familiar thread to connect with like-minded people. Our guest this week is a super talented ray of sunshine. She's a published author, a successful singer-songwriter, she has worked in Bollywood films, and has a knack for ...

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10 Augmented Reality Statistics You Should

December 26, 2021

| 6 min read

The growth of augmented reality (AR) applications in recent years can be attributed to solutions that allow consumers to visualize products and imagine what it might feel like to own the product or experience the service before actually purchasing it. As augmented technology...

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Grow your business with MirrAR- How

December 15, 2021

| 4 min read

Augmented reality and are transforming the way businesses are interacting with their customers, potential customers, and even their employees. From retail stores to the automotive industry, organizations are harnessing the power of AR to boost efficiency, try new ideas...

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Augmented Reality: The New Wave Of Tech

December 14, 2021

| 4 min read

In the simplest terms, augmented reality or AR is a technology that overlays digital content and information onto the physical world. It keeps the real-world central but enhances it with other digital content, layering new elements, and supplementing reality. There are three types of digital realities….

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12 ways in which AR can help retailers

December 9, 2021

| 4 min read

The next stop for the retail sector after the thrilling journey of online shopping is Augmented Reality - this immersive technology that is going to change the way people shop. AR is the most effective approach to revolutionize and redefine the experience of retail. It helps add value to your business ....

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Malini Agarwal's Journey to the Moon

November 27, 2021

| 7 min read

Uninterrupted is a platform that was merely curated with one goal, to build a community: a familiar thread to connect with like-minded people. Our first conversation is with Malini Agarwal, the force behind everyone’s favourite online destination, Miss Malini. She’s a digital influencer…

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 5 Things Every Jeweler Must Know Before Investing in Augmented Reality

July 2, 2021

| 4 min read

The pandemic has been quite challenging, and you must have had your share of hardships. The traditional business of Jewelry needed a digital makeover for a long time. But given the current scenario, going digital is the need of the hour for your business to survive…

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Introducing Contactless Jewelry Shopping with AR Technology

April 21, 2021

| 2 min read

The world is witnessing a lockdown, which may or may not lift up anytime soon, and has already instilled the fear of transmission and the habit of social distancing in everyone. In light of the current scenario, our team has been working hard to build an Augmented Reality product called mirrAR for …

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Whipping Up Conversations with Pooja Dhingra

December 24, 2020

| 8 min read

Uninterrupted is a platform that was merely curated with one goal, to build a community: a familiar thread to connect with like-minded people. For this week, our special guest is Pooja Dhingra. She started out at 23 with a dream to bring her happy place Paris to Mumbai. Today she runs one of India's most ...

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Empowering Woman Leaders with Ragini Das

December 17, 2020

| 6 min read

Uninterrupted is a platform that was merely curated with one goal, to build a community: a familiar thread to connect with like-minded people. For this week, our special guest is Ragini Das. She started a powerful & private network for women called Leap Club. In today’s interesting conversation with our ...

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Augmented Reality and Jewelry

December 14, 2020

| 4 min read

Uninterrupted is a platform that was merely curated with one goal, to build a community: a familiar thread to connect with like-minded people. For this week, our special guest is Shivani Bafna. She successfully broke many stereotypes, translated her passion into her profession. She is an actor, a model ...

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Behind the Scenes with Shivani Bafna

December 11, 2020

| 6 min read

Uninterrupted is a platform that was merely curated with one goal, to build a community: a familiar thread to connect with like-minded people. For this week, our special guest is Shivani Bafna. She successfully broke many stereotypes, translated her passion into her profession. She is an actor, a model ...

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The Secret Call To Action With Shreya Soni

December 4, 2020

| 4 min read

Uninterrupted is a platform that was merely curated with one goal, to build a community: a familiar thread to connect with like-minded people. Our guest runs one of India’s leading experiential marketing agencies called, Delhi secret supper club along with a foundation called Picture Wala.

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