Technology has weaved its way into every sphere of life. And shopping is no exception. Today’s hyperactive shoppers have power in their hands. They use technology to compare and ultimately decide what they will buy. While in-store purchases had an edge over online purchases because of the ability to try before buying, the line is slowly blurring thanks to augmented reality or AR.
A virtual try-on falls under the category of augmented reality. It enables customers to try on a product on themselves without actually touching the said product. All this is done virtually with the help of a phone, laptop, or other devices that capture the image in real-time. Virtually trying on items allows customers to know exactly how something looks on them. Whether it is shoes or a piece of jewellery, virtually trying on products enables customers and retailers to connect without the barrier of customers coming to a physical store for shopping.
From necklaces & earrings to bracelets & rings! mirrAR enables powerful virtual try-on for all these categories. Markerless tracking is a game-changer because of its superior ability to track in real time video streams. It places 2D or 3D digital objects in the physical environment depending on the environment’s real features rather than identifying markers — the stability of the mirrAR experience is the best seen yet.
The sky's the limit when it comes to virtual try-on use cases. There are many popular companies in different industries that have started to use virtual try-on and have succeeded immensely as a result.
The virtual try-on for jewellery is proving to be effective. Choosing the right jewellery, whether for a specific function or a big celebration can be a tricky and time-consuming process. Rather than go to a physical store and try-on jewellery pieces, virtual try-on makes jewellery shopping convenient and without any hassles. Regardless of which type of jewellery customers want to buy, virtual try-on gives them the freedom to check how it looks on them so they can make decisions without a doubt.
Jewellers can benefit greatly from investing in virtual jewellery try-on for their customers with mirrAR. The following are some benefits of doing so:
Jewellers can showcase their entire collection digitally. In-store, it can be difficult to showcase the entire collection if AR isn’t being used. However, it isn’t impossible when there is a digital inventory. Whether the jeweller is showcasing the designs on the website or an app, it is possible to display all the inventory that customers can choose from. This allows customers to choose from the entire collection.
It is not possible to be sure about how something looks unless it is tried on. When customers know how the jewellery looks on them, they are more likely to be satisfied with their purchase after they receive it. This means there will be a much lower rate of jewellery returns. A highly satisfied customer will repeat-buy from the brand that provides a positive experience. This equates to higher revenue for the jeweller.
Customer engagement forms the crux of customer experience. Jewellery brands that have a virtual try-on feature in their stores, apps, or website report higher customer engagement because the power is in the customer’s hands. Customers get to choose what they want to ultimately buy. With AR, it becomes easier and quicker for shoppers to shop for jewellery without moving from their couch. Customers are more likely to engage with your brand when you provide them with a consistent experience.
Not every customer will be willing to visit and shop in-store. Providing virtual try-on facilities via websites or apps enable jewellers to reach more people globally. As people try jewellery conveniently from anywhere, they will spend more time and are likely to become loyal customers. This can help increase the global customer base and eventually increase the jewellery brand’s reputation and recall value.
Customers save time as they don’t have to physically try on an item or wait for it to be taken out for trial. Retailers save time because they don’t have to take out the preferred jewellery piece and let the customer try it. Retailers can allow many customers to try on jewellery they like whenever they wish and the same piece of jewellery can be tried on virtually by many at once. This saves time and allows both customers and jewellery brands to focus on what matters more.
Augmented reality is here to stay and for the jewellery industry, it is expected to be the next big thing. Jewellers who want to make a mark digitally should invest in AR technology such as mirrAR that specifically caters to jewellery brands. We enable jewellers to grow to their full potential so they can showcase their unique designs and pieces to their customers effortlessly.