December 14, 2020
| 4 min read
Jewelry is expensive and a very individual asset for Indian households. Therefore, there’s a constant need to justify the high price and explain the value of each type of gemstone and metal.
The industry is becoming outdated because many retailers have been slow to structure an online presence. Thus, customers these days who prefer to buy online sometimes experience inconvenience with the necessity to go to shops to try on some items, only 4 to 5 percent of Jewelry sales happen online. When it comes to buying Jewelry, customers still prefer physical stores available.
While the world is weathering an economic crisis, with nations building respective strategies to sail through, the Jewelry industry has also slowed down but haven’t been able to impact it greatly since there has been a great deal of traffic coming over the online retail websites and providing innovative and realistic customer experience while shopping online and the industry has managed to stay afloat.
Thankfully, through augmented reality, many problems have been solved.
Exclusive brands like Tanishq, Forevermark, PC Jewelers have already implemented augmented reality in Jewelry via MirrAR and have begun reaping the advantages. Augmented reality is already reshaping classic retail, making it more fascinating and exciting.
A recent survey of 1,000 shoppers, conducted by e-commerce agency PushOn, found that 45% of people would be more inclined to spend larger amounts online if the technology was available that could help them envisage products before they purchased. The survey revealed that consumers want to use augmented reality (AR) technology – for example via an app that would allow them to place virtual images of products over a real-world view – to test products before they buy them. It is already being used in the fashion industry and it is progressively ramping up in the Jewelry industry.
By implementing MirrAR’s products in your business it will help you in increasing the sales of your products and enhance the customer experience. Visit us at MirrAR !!
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