8th May, 2021 | 8 min read

Augmented Reality in Business
(and Why You Need to Invest in It)

The rise of augmented reality in business has had a significant impact in redefining traditional sales channels for business owners who experiment with and embrace newer technologies.

Augmented reality mixes the physical world with visuals to provide consumers with unique and immersive experiences.

Developers can now leverage the power of AR to create interactive try-on apps to enable customers with a truly authentic try-before-you-buy experience.

But… What is it *really*?

To augment parts of the user's physical world, computer-generated inputs are deployed.

Designers/developers build digital components that respond in real-time to changes in the user's environment.

Augmented reality (AR) is a technology that allows users to overlay digital content (images, sounds, and text) on top of real-world imagery. Remember Pokémon Go? The game tapped on AR, which amassed it massive attention and brought augmented reality into the mainstream.

The term "augmented reality" refers to a reality that has been enhanced with virtual elements.

The most widely used AR applications these days rely on smartphones to display the digitally augmented world.

People can use their phone's camera to view the real-time image, then use AR features to add elements to that visual, like change colours, superimpose images, place labels, and more. 

What are the benefits of augmented reality for businesses?

Augmented reality is one of the world's fastest-growing concepts in the e-commerce market. By 2023, it is expected to become a USD 18 billion industry, with more than 2 billion augmented reality users worldwide.

Forecast for AR and VR market size in Billion USD graphic

Augmented reality allows consumers to interact with brands and their goods or services right on their devices by mixing digital elements into real-world environments.

About 70% of augmented reality users believe the technology provides them with advantages, which is why 67% of marketers choose to use augmented reality app interactions in their branding campaigns.

Why AR in businesses ?

Before finding out how augmented reality is used in businesses, know why to use augmented reality in business:

Jewellery Stores taking a Lead with AR

Augmented reality apps for business provide easy solutions to buyers in making purchase decisions.

Several detection technologies used in the augmented reality apps for jewellery business include face tracking and markerless hand tracking. Many apps also track consumers’ behaviour and preferences so as to tailor a personalized experience for them.

Collectively, these have enabled jewellery stores to deliver better service and a personalized experience to customers. 

The biggest augmented reality benefit for business lies in establishing the customer’s trust.

In the jewellery industry, augmented reality allows customers to choose the right piece from hundreds and thousands of options. They can have the exact size of a ring for their finger, the exact look of a necklace wrapped around their neck, and so on without ever having to go to a physical store.

Augmented reality applications can track the hands, head, neck, and other parts of the body where the virtual piece of jewellery can be positioned in real-time to see how it looks.

This “try on” solution has truly refined an otherwise traditional industry, enabling jewellery business owners with newer opportunities to scale and sustain.

How Jewellery Business Owners can get Started with AR

Jewellery can appear stunning in photographs, but even the most vivid imagination cannot guarantee that it will look good on you. This is a problem!

Consumers are wary of online retailers because looking at earrings, finger rings, and necklaces on the web does not provide them with measurable specifications.

Augmented reality apps for business is a fitting solution for this. Buyers can virtually try on jewellery at any time and place using augmented reality.

Interestingly, starting with AR is simple. With solution providers like MirrAR, you can digitise your entire inventory and make products AR-ready.

Our solution can be integrated on your website and with all popular shopping platforms, from Shopify and WooCommerce to OpenCart and Magento.

In addition to enabling AR features into your online store, we also offer the MirrAR app where you can upload your catalogue and provide customers with a modern ecosystem to shop on the go from their phone.

Our team is always by your side to assist you with everything at every step of the way. So, if you’re ready to embrace AR and take your jeweller business to the next level. Book an appointment with us right away

Get more information about mirrAR by clicking here or write to us at mirrar@styledotme.com

Posted by mirrAR by SDM

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