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REVOLUTIONISING
THE JEWELLERY
SHOPPING
EXPERIENCE

using augmented reality

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Augmented Reality Platform

mirrAR is a real-time AR platform for retail brands that enables consumers to virtually try-on products and experience how it feels to own them before the actual purchase, both in-store and online.

mirrAR  in-store

Enable your customers to virtually try on products without physical interactions, inside the store

webAR

Integrate AR to any jewellery website, allowing your customers to try before they buy on all web browsers

mirrAR app

Consumers virtually on jewellery on their mobile via a link sent to them by their jewellers

mirrAR In-Store:
Perfect for Retailers & Exhibitors

Driving Sales via Experiential Shopping

•
Give your customers access to infinite digital inventory for hassle-free virtual try-ons in real time inside your stores.
•
Our easy to use, interactive interface lets customers make virtual selections, thereby making the shopping experience more immersive & unique.
View mirrAR in-store

WebAR: Elevating
E-Commerce for brands across the globe

Powering Virtual Try-Ons across the Globe

•
Customers across the world will get to try before they buy on your online store, without downloading any additional apps, thereby increasing the number of online interactions & reducing return rates.
•
mirrAR helps you gain access to customer insights, which further helps you make smarter business decisions.
View webAR

Milestones

100k
+
Inventory digitised
250
+
Clients
350k
+
Virtual try-ons every month
44
+
Cities worldwide

mirrAR App: Virtual Try-Ons were never this Seamless

Inspire Purchases, On the Go

•
Connect & engage with your customers outside the physical boundaries of your store.
•
Share your digital inventory with customers via one link and give your customers access to try on your entire catalogue including earrings, necklaces, sets, rings & bracelets.
View mirrAR app

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Testimonials

Suvankar Sen — CEO - Senco Gold & Diamonds

We would like to appreciate the experience of the Virtual Try-on facility with MirrAR. It’s a delightful immersive technology in business as well as a delight for our customers. We acknowledge this spirit and have faith, that we will be able to guide a digital experience to our worldwide customers in the future.

Balram Garg — Managing Director - PC Jeweller

We have started with Delhi-NCR and will soon be introducing AR platform to other locations as well. Our objective is to create more such experiences at malls, movie theatres, airports and other public places to take the brand beyond stores and reach out to customers in the near future.
‍

Gaurav Midha — Senior Manager Marketing - Tanishq

The need of the hour is that jewellers cater to consumers via the digital space. That's where mirrAR steps in; Through AR/VR techniques, our consumers feel how a jewellery piece looks on them from the comfort of their homes. Implementation of this feature powered by mirrAR, made online purchases more convenient for our customers. As a result, the returns of our online orders have reduced by 20% in the past year.

Siddharth Rupchand Sawansukha — Mangaging Director - Sawansukha Jewellers

We initially started with the trial — the freemium version — of Mirrar. The team integrated the platform on our website. After reviewing traffic and the consumer engagement for a month, we decided to continue with MirrAR. We got our license and the whole process has been hassle free. Their team has been working with ours effortlessly and assisting us in every possible way. We are happy to have moved from the trial version to the full subscription model with MirrAR

Hot Off the Press

Read more about our journey & the milestones accomplished as we continue on our journey towards future forward shopping experiences!

Meet our Core Team

Here's the passionate team that leads the mission of redesigning & reshaping the DNA of the Retail Industry!

Meghna Saraogi

Co-Founder & CEO
A graphic designer turned entrepreneur, Meghna handles sales, strategy & is the face of the organisation. She is one of the 10 women entrepreneurs to be selected for WEQ, along with top 20 women in Cosmopolitan.

Akhil Tolani

CO-FOUNDER & CTO
Akhil started coding at the age of 9 & sold his first company at the age of 15 for $100K. He won the Apple WWDC '19 & Facebook F8 '18 scholarship. At 22, he’s now leading the Technology & Product teams.

Lalit Vijay

COO
Lalit, Ex-Tech Co-founder at Zeppery (a food tech startup) & Founder at LaravelLive India (one of the larger open source developer communities in India),
is currently leading operations & implementation.

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