Privacy policy

Last update: July 15, 2021

Effective Date: 16th December 2019
Last Updated: 23rd November 2020

The website (“Website”) is operated by Styledotme Fashion and Lifestyle Private Limited(SDM), a company incorporated under the laws of India.

(Herein after referred to as “our”, “us”, “we” or “SDM” which shall include a reference to our affiliates, associates, sister concerns, etc.)

We are committed to protecting and respecting your privacy. Any information or data collected  and  processed on the Website is done in accordance with the provisions Information Technology Act, 2000 read with its rules and other national and state laws relating to the collection and processing of personal data. Please read the following carefully to understand our practices regarding the collection and processing of your information and data.

This Privacy Policy is required to be read in conjunction with the Terms of Use available at Your access to and use of the website is conditional upon your acceptance of this Privacy Policy and the Terms of Use. By accessing and/or using the website, you represent that you have read, understood and are bound by the Terms of Use and this Privacy Policy, and that you consent to your information and data being collected, stored and used in the manner laid out in this Privacy Policy.

1. Consent

a.  As stated above, by accessing and/or using the Website, you consent to Your Information being collected, stored and used in the  manner laid out in this Privacy Policy. The collecting and retaining agency in respect of Your Information is SDM.

b.  You hereby acknowledge that the collection of Your Information as described in Clause 1 of this Privacy Policy is necessary to fulfil the purposes specified in Clause 2 of this Privacy Policy.

c.  Upon request, you may review Your Information as provided by you to SDM. You may also request that Your Information is corrected, completed, amended or updated. Any requests in this regard may be made to the following entity by way of an email  with the subject-line  “Privacy Policy: Request to. Review/Correct/Complete/Amend/Update Information” (as applicable):

d. You may withdraw your consent for the subsequent use of your personal data by SDM, by sending an email to the. following entity with the subject-line “Privacy Policy: Withdrawal of Consent”: [Please fill in email address here],  clearly stating the. following information: (i) identification details, if any; (ii) scope of withdrawal of consent. SDM. reserves the right to seek. further details from you in order to ascertain the exact nature of the withdrawal of consent. Withdrawal of consent shall not be  treated as effective unless the communication is made in the manner described above. Withdrawal of consent may result in SDM being unable to provide further services to you.


SDM may collect information and data (Herein after referred to as “Your Information”).SDM shall store and use Your Information collected in accordance with Clause 4 of the Privacy Policy for the following purposes: 

a. Providing relevant, useful and appropriate information/ data/ materials to you;

b. Monitoring, improving and troubleshooting the information/ data/ materials and contents of the website provided to you or other services provided by SDM;

Processing information and documents, including financial or other sensitive personal information as may be provided by you, to enable text indexing, data and linkage finding, extraction of valuable insights and structuring of data;

d. Storing of information, documents and data provided by you in order to train algorithms to better process information and  provide relevant insights;

e. Operation, provision or improvement of the website for all acts incidental or ancillary to the provision of the. Website and for developing and providing new technologies and services

f. Our app does not collect, store, or process facial data outside of the user's device. We prioritize user privacy and ensure that all facial data processing occurs locally on the user's device. We do not sell or share the user's facial data with any third parties. Our commitment is to maintain the confidentiality and security of your facial data, giving you complete control over your personal information.
SDM does not store or otherwise retain your Information for longer than is necessary to achieve the purposes set out above. SDM may also use cookies to collect and use Your Information in certain cases. This is described in detail in our Cookie Policy below.


To optimize our web presence, we use cookies. This allows us to improve your access to the website and also helps us to learn more about your interests and provide you with essential features and services including:

a. Conducting research and diagnostics to improve the content, products and services;

b. Preventing fraudulent activity;

c. Improving security.

3.2. Approved third parties may also set cookies when you interact with the website. These third parties include search engines, providers of analytical services, social media networks and advertising companies.

3.3. You can prevent the storage of cookies by choosing a “disable cookies” option in your browser settings.


SDM complies with reasonable security practices and procedures as required by the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 by following industry standards such as International Standard IS/ISO/IEC 27001. However, since complete security cannot been asured by any entity, please note that SDM does not guarantee the security of your information. In the event that SDM becomes aware of any breach of security such that it affects your information, SDM shall notify you using commercially reasonable efforts, such as through a notice on the website. However, as detailed in Clause 5 of this Privacy Policy, you should look at this Privacy Policy regularly to check for such changes. SDM claims no responsibility for the security of any third-party links, websites or resources that you may access through or in connection with the Website.


. SDM does not disclose or transfer Your Information to any other third parties without your consent, unless such disclosure or transfer is:

5.1.1. Required in order to comply with any applicable law or court order or direction; or 

5.1.2. Requested by any appropriate Governmental agency as per applicable law Preachily for the purpose of,  inter alia,  verification of identity, prevention, detection, investigation, prosecution or punishment of any offences or incidents.


6.1. The Website may include and link to features and services (such as social applications like Facebook, Twitter, LinkedIn ).that are provided by a third party. if you use these features and services, please understand that the third parties that operate them may collect information from you which will be used in accordance with their own privacy policy and terms of use, which may differ from ours.

6.2. We do not accept any responsibility or liability for these third party policies or for any personal data that may be collected by or through these websites or services. You should always read the privacy policy of any feature or service you access carefully in order to understand the specific privacy and information usage practices.


We retain the right to amend this Privacy Policy from time to time, for instance when we update the functionality of the Website  or when there are regulatory changes. We will use commercially reasonable efforts to generally notify all users of any material changes to this Privacy Policy, such as through a notice on the website. However, as a user of the website, you should look at this Privacy Policy regularly to check for such changes. We will also update the “Last Updated” date at the top of this Privacy Policy, which reflects the effective date of this Privacy Policy. Your continued access or use of the website after the date of the new Privacy Policy constitutes your acceptance of the new Privacy Policy. If you do not agree to the new Privacy Policy, you must stop accessing and/or using the Website. You hereby acknowledge that any collection, storage, processing or other use of Your Information shall be governed by the Privacy Policy as applicable at the time of such collection, storage, processing or other use.


In pursuant to Rule 5(9) of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, SDM has designated the following person as the Grievance Officer:

Lalit Vijay
Phone: 9899035527