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October 10, 2022 | 10 mins read
In the United States alone, the online jewelry industry grew by almost 8.64% annually between 2011 to 2019 and the sales generated reached a record-high of $8.4 billion during the last year. And all these happened before the 2020 pandemic that forced multiple businesses to shut down their brick-and-mortar stores and digitize their presence.
November 20, 2023
| 5 mins read
Beauty advertising has made tremendous strides over the years, and with technological advancements, it continues to evolve. Moreover, in an era dominated by artificial intelligence (AI) and augmented reality (AR), beauty advertising is undergoing a significant facelift.
November 17, 2023
| 5 mins read
The beauty industry has welcomed artificial intelligence (AI) with open arms across its tiers, witnessing a booming horizon of the technology’s influence. Brands have adopted AI beauty to primarily address customer pain points, including waste and hygiene due to community testers and samples.
November 16, 2023
| 5 mins read
Unless you’ve been living under a rock for the past few years, you are no stranger to the effects of AI. From manufacturing to healthcare, software to banking, artificial intelligence has permeated into various industries.
November 13, 2023
| 5 mins read
In the ever-evolving landscape of fashion, technology has emerged as a transformative force, reshaping the way we experience and interact with style.
November 10, 2023
| 5 mins read
Jewelry, with its inherent personal and precious nature, is deemed an asset by many. But this very jewelry poses a unique challenge for online retailers. The desire to see and try on jewelry before making a purchase is natural but often hindered in the online shopping space.
November 8, 2023
| 5 mins read
You’re probably reading blogs like these on your phone or a laptop. At the time of your visit, you see targeted ads that might have used the power of an AI tool to reach the right users. Maybe it was an AI-powered tool that brought you here too.
November 6, 2023
| 5 mins read
Technology is moving as fast as possible to bring convenience closer to our fingertips. Technology is playing a pivotal role in shaping a futuristic digital extension for countless industries, including the jewelry industry.
November 3, 2023
| 5 mins read
While AR tech became renowned by seamlessly embedding itself within games, well-loved apps, and platforms, it has now spread into various industries like beauty, healthcare, education, e-commerce, and sustainable sectors.
November 1, 2023
| 5 mins read
In a world where digital transformation is not just a buzzword but a business imperative, the ability to offer an engaging and memorable shopping experience has become a key differentiator. With customers' expectations evolving at a rapid pace, merely showcasing products is no longer sufficient.
November 1, 2023
| 5 min reads
Imagine you are a customer looking for that perfect piece of jewelry, you have a vision in your mind, but you can't quite find it in the typical online store. Frustrating, right? Now, stop imagining and start building your dream product.
October 28, 2023
| 6 mins read
Augmented reality on web has become a huge part of our lives. Yes, you might not even notice it at times but it’s right there. From being just for entertainment, it has now become more mainstream and an expectation of a tech-savvy customer base.
October 28, 2023
| 5 mins read
There’s one thing about shopping that people love, trying the products on or putting them to practical use to a certain extent. This is hardly possible when it comes to online shopping.
October 25, 2023
| 6 mins read
In today’s digital economy, the need for organizations to meet customers’ evolving expectations for responsive, personalized experiences has never been any more significant. Brands are increasingly integrating newer content formats into their B2B marketing strategies to engage their followers and audience.
October 23, 2023
| 5 mins read
Do you know that 2 out of 5 consumers are ready to pay more for the same product if they can experience it through AR first? Meaning: By simply using an augmented reality platform to present your existing product/service, you stand to double your customer base. Can any business refuse that kind of profit?
October 12, 2023
| 6 mins read
Jewelry has always been more than just an accessory. For jewelers, it has been synonymous with luxury, elegance, and craftsmanship. For customers, it has been a symbol of heritage, love, and personal style.Every jewelry piece tells a unique story, and augmented reality (AR) is a game-changing tool for infusing life into those stories.
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October 9, 2023
| 6 mins read
A whopping 80% of Gen Z consumers buy from brands with personalised marketing. And despite their young age, almost half of the global consumer spending can be attributed to Gen Z’ers alone.
October 3, 2023
| 5 mins read
The global beauty industry — worth around half a billion dollars today — is evolving. Tech intervention and shift in mindset are revolutionising what products are developed and how people shop.Shopping habits are changing.
September 28, 2023
| 5 mins read
Imagine this: an immersive world where customers interact with digital objects while shopping online as they would in real life. Plus, they can unlock these virtual experiences directly via a web browser without the friction of downloading memory-heavy apps – all these in a single click.Welcome to web augmented reality (AR) in eCommerce.
September 26, 2023
| 5 mins read
Most people depend only on their fashion-enthusiastic friends for the right fit, colors, and patterns while shopping for clothes. The result: product returns due to poor fit, quality, or style.An average retail brand bears US$165 Mn in product returns for every billion-dollar sale.
September 20, 2023
| 6 mins read
Every shopper knows the pain of finding the ideal jeans or shirt, for it is as hard as finding a needle in a haystack. While some customers are pretty sorted about what they are looking for, others approach salespersons for assistance. The whole process overwhelms customers, especially those who are not exactly sure about their preferences.
September 13, 2023
| 5 mins read
Since its inception, e-commerce has made significant moves to boost customer experience and bring more buyers into the fence. As people flock to the digital space, global retail e-commerce sales will grow nearly 11% during 2023-2027.Still, e-commerce lags behind traditional shopping in one area – the ability to engage with products in real before the purchase.
September 8, 2023
| 5 mins read
The B2B sales cycle runs on relationships, and those do not end when customers purchase. Over the past few years, sales processes have undergone tectonic changes. The customer buying pattern is no longer the same.As such, B2B companies across industries are switching to leading-edge technologies to offer better, more compelling shopping experiences.
August 30, 2023
| 6 mins read
As the metaverse gains momentum nowadays, virtual reality (VR), augmented reality (AR), and mixed reality (MR) have seen massive adoption. Collectively called extended reality (ER), these immersive technologies will represent a lucrative market of US$ 138.5 Bn by 2030.
August 28, 2023
| 7 min read
In a world where customer experience is of utmost importance, social AR filters give brands a golden chance to connect with their customers, make more sales, and establish their brand voice. Now, the question isn't "why should we do it?" but "when can we start doing it?"
August 19, 2023
| 10 min read
Back in 2016, something exciting was happening in the world of AR. Lots of people were on a big adventure, running frantically with their smartphones to find something. Guess what? They weren't chasing bad guys or looking for hidden treasures.
August 16, 2023
| 6 mins read
When Snapchat launched its screen overlays, letting users put on dog ears, makeup, or even hair wigs, everybody found it amusing enough. However, very few thought that the feature would find usage in more critical applications.
August 14, 2023
| 7 mins read
The race for generative AI-enabled innovation is intensifying across all sectors, from travel to healthcare. Beauty is no exception – an industry already spearheading innovation, where virtual shopping tools and “beauty tech” are changing customer experience from the inside out.
August 8, 2023
| 5 min read
Beauty and skin-care conscious customers all over the globe are unremittingly in a pursuit to find newer ways to maintain their beauty regime. They spend a stupendous amount of money to seize this pursuit. According to Groupon, American females spend around $3,756 per year on beauty products and services. For microscopic data, they spend $10 per day.
July 6, 2023
| 6 min read
Over the years, the jewelry industry has relied on the personal touch and visual allure of its products to attract customers. However, with the rapid advancement of technology, the introduction of AR, Virtual Jewelry Try-On has emerged as a game-changer.
July 3, 2023
| 5 min read
In the realm of jewelry, presentation holds immense significance. Businesses are constantly seeking innovative ways to captivate and engage their customers. Augmented Reality (AR) has emerged as a game-changing technology, revolutionizing various industries, including jewelry.
June 30, 2023
| 6 min read
In the dynamic and swiftly changing digital environment of today, businesses are continuously exploring creative methods to captivate their customers and bolster their visibility on the internet.
June 25, 2023
| 4 mins read
The beauty industry is highly competitive and ever-evolving. New brands are constantly emerging and facing challenges to establish themselves, struggling to capture the attention and loyalty of consumers. In this age of technological advancements, e-commerce and online shopping are on the rise, with traditional brick-and-mortar experiences being replaced.
December 23, 2022
| 9 min read
Up until 2016, Facebook was majorly a social media application where you could stay connected with your friends and family. Occasionally, as a user, you would come across business advertisements that directed you to the company website should you intend to make a purchase online.
December 18, 2022
| 10 min read
The top jewelers always tend to stay ahead in the game because they identify the pressing needs of the market and act accordingly. And more often than not, it is their jewelry advertising strategies and customer service that help them to retain their old customers and constantly attract new ones.
December 17, 2022
| 10 min read
To say that the fashion industry is undergoing a marvelous digitalization transformation would be an understatement. Following the COVID-19 pandemic, the top fashion brands quickly employed their digital know-how and launched tactics that gradually closed the gap between the real and the virtual world.
November 9, 2022
| 5 min read
2022 will be another unique year for the jewelry industry because of the pandemic-related uncertainty that will continue to float in the air. Sure, we might see fewer shutdowns as compared to 2020 and higher consumer confidence than 2021, but the jewelry industry players cannot simply assume that the world will go back to as it was in 2019.
October 10, 2022
| 10 mins read
In the United States alone, the online jewelry industry grew by almost 8.64% annually between 2011 to 2019 and the sales generated reached a record-high of $8.4 billion during the last year. And all these happened before the 2020 pandemic that forced multiple businesses to shut down their brick-and-mortar stores and digitize their presence.
October 9, 2022
| 10 min read
Newer technologies are redefining society and the future we’re heading towards. They are changing the way businesses are done, re-shaping consumer behaviour, and modifying lifestyles. Now while as great and promising (and interesting) as these technologies are
October 8, 2022
| 10 min read
Augmented reality is an immersive experience through which we can place digital objects in a real-world setting. As augmented reality (AR) technologies become more prevalent, interest in the various divisions that encompass them is increasing. One such extension that is gaining popularity in recent times is socialAR.
July 31, 2022
| 9 min read
COVID-19 has affected all the industries worldwide, the Jewelry industry is no exception. As the pandemic fear has gripped the existing clientele and potential buyers, the Jewelry industry has lost its pace for the time being.
July 31, 2022
| 9 min read
Augmented reality (AR) is rapidly disrupting industries across the board – from e-commerce to healthcare – offering potential and exciting avenues for brand recognition and word-of-mouth sharing. The entertainment industry is especially well-suited to the benefits of AR, whether the aim is to sell more tickets or improve brand presence.
July 30, 2022
| 9 min read
The jewelry business is a lucrative market. You can even see physical jewelry stores in little-known neighbourhoods and streets of small towns.As a business person, you know the importance of keeping your customers satisfied – and boosting your returns all the while.
June 29, 2022
| 10 min read
At a time when the pandemic has shifted consumer behaviour, affecting millions of business owners, embracing cutting-edge technologies is the need of the hour. Google’s recent developments and launches reaffirm this need.
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June 24, 2022
| 10 min read
The pandemic has made a deep wound in the Jewelry industry with business owners struggling to tackle lockdowns, looking out on how to improve the Jewelry business to attract customers, whose purchasing power has declined over the past year.
June 14, 2022
| 10 min read
SocialAR can be defined as a means for people to engage with AR through various social media applications like Facebook, Instagram, and Snapchat. It consists of a set of fun and interesting camera filters that can help customers and brands connect in an immersive way!
June 3, 2022
| 8 min read
This is how Mark Zuckerberg described his vision with Facebook Reality Labs back in August 2020. And just a few months after, Zuckerberg rebranded his company from Facebook to Meta saying that the new name will now reflect the company’s ambition to work behind metaverse.
May 25, 2022
| 8 min read
To get around the limitations of the physical world, businesses all over the globe are opting for the digital route. Digital technologies such as augmented reality (AR) have changed the way consumers interact with a product by providing them with a more enjoyable shopping experience.
May 25, 2022
| 8 min read
In recent times, new approaches and strategies have become essential for the survival of businesses. The notion of new-normal has led to heavy reliance on immersive technologies like AR & VR, as it provides an interactive and engaging experience to the shoppers.
May 10, 2022
| 8 min read
We have recently seen the use of AR in eye wear but is it for everyone? Let's find out with augmented reality examples in different verticals. Retail businesses often seek innovative, tech-driven solutions to enhance brand awareness, customer satisfaction, sales proficiency, and other relevant KPIs.
May 8, 2022
| 8 min read
The rise of augmented reality in business has had a significant impact in redefining traditional sales channels for business owners who experiment with and embrace newer technologies.
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