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October 10, 2022 | 10 mins read
In the United States alone, the online jewelry industry grew by almost 8.64% annually between 2011 to 2019 and the sales generated reached a record-high of $8.4 billion during the last year. And all these happened before the 2020 pandemic that forced multiple businesses to shut down their brick-and-mortar stores and digitize their presence.
January 1, 2024
| 5 mins read
Video content is the cornerstone of social media platforms. From captivating vlogs to informative tutorials, videos have revolutionized the way we consume and engage with online content.
December 27, 2023
| 5 mins read
70% of online shopping returns are due to fitting or sizing issues. Shipping and delivery logistics become needlessly complicated due to such problems. Not only that, but customers also end up simply driving to the store to avoid the hassles associated with online shopping. What
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December 26, 2023
| 5 mins read
200% - That’s the effect augmented reality (AR) has on a brand’s engagement compared to their non-AR equivalent competitors. In this highly competitive market, you need to provide more than just amazing products – you need to deliver amazing consumer experiences.
December 25, 2023
| 5 mins read
What will more likely make your customers interact with a jewelry design: a two-dimensional static photo or a 3D model they can explore from all angles? Of course, you will pick the latter.
December 25, 2023
| 6 mins read
Technological advancements and beauty brand marketing have always moved hand-in-hand. Moreover, for cosmetics & beauty companies, staying ahead in innovation is not just a strategy but a necessity in today’s digital economy.
December 22, 2023
| 5 mins read
7 out of 10 Millennial consumers prefer online shopping to in-store. Naturally, bridging the gap between the digital and physical shopping experience then becomes crucial. Technology is a brand’s best friend – and features like virtual try-ons are transforming the online shopping experience.
December 13, 2023
| 5 mins read
In recent years, the skincare industry has undergone a remarkable transformation with the emergence of advanced AI skin analysis technology. This breakthrough in skincare, often referred to as a cosmetic analyzer, has changed the game in how we assess and understand skin conditions.
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December 11, 2023
| 5 mins read
As craftsmanship and creativity continue to shape the landscape of the jewelry industry, the emergence of 3D model renderer techniques takes center stage in this transformative journey. The introduction of 3D jewelry visualization brings numerous advantages for both brands and customers.
December 8, 2023
| 5 mins read
Contouring has become an essential technique in the world of makeup, allowing individuals to enhance and sculpt their facial features. However, one common challenge that many face is determining their specific face shape and finding the appropriate contouring techniques for it.
December 6, 2023
| 5 mins read
Technology has revolutionized the retail experience, especially when it comes to virtual try-ons. While virtual try-ons were initially popular in the fashion industry, they have now expanded to other sectors such as beauty, eyewear, furniture, home décor, jewelry, watches, and accessories.
December 4, 2023
| 5 mins read
In the ever-evolving landscape of today's digital era, technology has fundamentally transformed the way we approach shopping, especially in the realms of fashion and beauty. No longer confined to the traditional brick-and-mortar experience, virtual try-ons have emerged as a revolutionary force,
December 1, 2023
| 5 mins read
The fashion industry stands at a critical juncture, endeavoring to find harmony between style and sustainability. With an increasing environmental consciousness among consumers, there's a growing demand for eco-friendly options within the fashion realm.
November 30, 2023
| 5 mins read
In today's competitive retail landscape, providing a seamless and personalized shopping experience is more crucial than ever. With the incredible advancements in technology, virtual try-ons have emerged as a game-changer in the world of customer feedback
November 29, 2023
| 5 mins read
AR experiences are interactive, technology-mediated improvements of reality that allow users to view and engage with digital information that is superimposed over the actual environment.
November 28, 2023
| 5 min read
In the digital era, Augmented Reality (AR) is reshaping customer experiences. From virtual try-ons to personalized recommendations, this technology is a vital player, fostering loyalty and redefining engagement.
November 27, 2023
| 5 mins read
In our rapidly evolving digital landscape, augmented reality (AR) is reshaping how we blend the physical and digital realms. The metaverse, a collective virtual reality space, is further propelling its potential. AR acts as a gateway to the metaverse, offering users a more tangible and interactive experience of this virtual world.
November 24, 2023
| 5 mins read
1.35 billion – that is how many people use Instagram every month.Such an enormous, highly engaged user base indicates cutthroat competition between brands. The magic often resides in small details, and Instagram augmented reality (AR) filters can be a game-changer for brands to succeed in their social media marketing strategies.
November 23, 2023
| 5 mins read
If you have landed here, it is likely you are a brand owner or a C-level executive in the retail sector. Now, imagine waking up to a record sales conversion on your e-commerce platform.
November 20, 2023
| 5 mins read
Web AR face tracking, a rapidly evolving technology seamlessly blending augmented reality (AR) with facial detection and tracking capabilities, is set to revolutionize the way we engage with digital content.
November 20, 2023
| 5 mins read
Beauty advertising has made tremendous strides over the years, and with technological advancements, it continues to evolve. Moreover, in an era dominated by artificial intelligence (AI) and augmented reality (AR), beauty advertising is undergoing a significant facelift.
November 17, 2023
| 5 mins read
The beauty industry has welcomed artificial intelligence (AI) with open arms across its tiers, witnessing a booming horizon of the technology’s influence. Brands have adopted AI beauty to primarily address customer pain points, including waste and hygiene due to community testers and samples.
November 16, 2023
| 5 mins read
Unless you’ve been living under a rock for the past few years, you are no stranger to the effects of AI. From manufacturing to healthcare, software to banking, artificial intelligence has permeated into various industries.
November 13, 2023
| 5 mins read
In the ever-evolving landscape of fashion, technology has emerged as a transformative force, reshaping the way we experience and interact with style.
November 10, 2023
| 5 mins read
Jewelry, with its inherent personal and precious nature, is deemed an asset by many. But this very jewelry poses a unique challenge for online retailers. The desire to see and try on jewelry before making a purchase is natural but often hindered in the online shopping space.
November 8, 2023
| 5 mins read
You’re probably reading blogs like these on your phone or a laptop. At the time of your visit, you see targeted ads that might have used the power of an AI tool to reach the right users. Maybe it was an AI-powered tool that brought you here too.
November 6, 2023
| 5 mins read
Technology is moving as fast as possible to bring convenience closer to our fingertips. Technology is playing a pivotal role in shaping a futuristic digital extension for countless industries, including the jewelry industry.
November 3, 2023
| 5 mins read
While AR tech became renowned by seamlessly embedding itself within games, well-loved apps, and platforms, it has now spread into various industries like beauty, healthcare, education, e-commerce, and sustainable sectors.
November 1, 2023
| 5 mins read
In a world where digital transformation is not just a buzzword but a business imperative, the ability to offer an engaging and memorable shopping experience has become a key differentiator. With customers' expectations evolving at a rapid pace, merely showcasing products is no longer sufficient.
November 1, 2023
| 5 min reads
Imagine you are a customer looking for that perfect piece of jewelry, you have a vision in your mind, but you can't quite find it in the typical online store. Frustrating, right? Now, stop imagining and start building your dream product.
October 28, 2023
| 6 mins read
Augmented reality on web has become a huge part of our lives. Yes, you might not even notice it at times but it’s right there. From being just for entertainment, it has now become more mainstream and an expectation of a tech-savvy customer base.
October 28, 2023
| 5 mins read
There’s one thing about shopping that people love, trying the products on or putting them to practical use to a certain extent. This is hardly possible when it comes to online shopping.
October 25, 2023
| 6 mins read
In today’s digital economy, the need for organizations to meet customers’ evolving expectations for responsive, personalized experiences has never been any more significant. Brands are increasingly integrating newer content formats into their B2B marketing strategies to engage their followers and audience.
October 23, 2023
| 5 mins read
Do you know that 2 out of 5 consumers are ready to pay more for the same product if they can experience it through AR first? Meaning: By simply using an augmented reality platform to present your existing product/service, you stand to double your customer base. Can any business refuse that kind of profit?
October 12, 2023
| 6 mins read
Jewelry has always been more than just an accessory. For jewelers, it has been synonymous with luxury, elegance, and craftsmanship. For customers, it has been a symbol of heritage, love, and personal style.Every jewelry piece tells a unique story, and augmented reality (AR) is a game-changing tool for infusing life into those stories.
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October 9, 2023
| 6 mins read
A whopping 80% of Gen Z consumers buy from brands with personalised marketing. And despite their young age, almost half of the global consumer spending can be attributed to Gen Z’ers alone.
October 3, 2023
| 5 mins read
The global beauty industry — worth around half a billion dollars today — is evolving. Tech intervention and shift in mindset are revolutionising what products are developed and how people shop.Shopping habits are changing.
September 28, 2023
| 5 mins read
Imagine this: an immersive world where customers interact with digital objects while shopping online as they would in real life. Plus, they can unlock these virtual experiences directly via a web browser without the friction of downloading memory-heavy apps – all these in a single click.Welcome to web augmented reality (AR) in eCommerce.
September 26, 2023
| 5 mins read
Most people depend only on their fashion-enthusiastic friends for the right fit, colors, and patterns while shopping for clothes. The result: product returns due to poor fit, quality, or style.An average retail brand bears US$165 Mn in product returns for every billion-dollar sale.
September 20, 2023
| 6 mins read
Every shopper knows the pain of finding the ideal jeans or shirt, for it is as hard as finding a needle in a haystack. While some customers are pretty sorted about what they are looking for, others approach salespersons for assistance. The whole process overwhelms customers, especially those who are not exactly sure about their preferences.
September 13, 2023
| 5 mins read
Since its inception, e-commerce has made significant moves to boost customer experience and bring more buyers into the fence. As people flock to the digital space, global retail e-commerce sales will grow nearly 11% during 2023-2027.Still, e-commerce lags behind traditional shopping in one area – the ability to engage with products in real before the purchase.
September 8, 2023
| 5 mins read
The B2B sales cycle runs on relationships, and those do not end when customers purchase. Over the past few years, sales processes have undergone tectonic changes. The customer buying pattern is no longer the same.As such, B2B companies across industries are switching to leading-edge technologies to offer better, more compelling shopping experiences.
August 30, 2023
| 6 mins read
As the metaverse gains momentum nowadays, virtual reality (VR), augmented reality (AR), and mixed reality (MR) have seen massive adoption. Collectively called extended reality (ER), these immersive technologies will represent a lucrative market of US$ 138.5 Bn by 2030.
August 28, 2023
| 7 min read
In a world where customer experience is of utmost importance, social AR filters give brands a golden chance to connect with their customers, make more sales, and establish their brand voice. Now, the question isn't "why should we do it?" but "when can we start doing it?"
August 19, 2023
| 10 min read
Back in 2016, something exciting was happening in the world of AR. Lots of people were on a big adventure, running frantically with their smartphones to find something. Guess what? They weren't chasing bad guys or looking for hidden treasures.
August 16, 2023
| 6 mins read
When Snapchat launched its screen overlays, letting users put on dog ears, makeup, or even hair wigs, everybody found it amusing enough. However, very few thought that the feature would find usage in more critical applications.
August 14, 2023
| 7 mins read
The race for generative AI-enabled innovation is intensifying across all sectors, from travel to healthcare. Beauty is no exception – an industry already spearheading innovation, where virtual shopping tools and “beauty tech” are changing customer experience from the inside out.
August 8, 2023
| 5 min read
Beauty and skin-care conscious customers all over the globe are unremittingly in a pursuit to find newer ways to maintain their beauty regime. They spend a stupendous amount of money to seize this pursuit. According to Groupon, American females spend around $3,756 per year on beauty products and services. For microscopic data, they spend $10 per day.
July 6, 2023
| 6 min read
Over the years, the jewelry industry has relied on the personal touch and visual allure of its products to attract customers. However, with the rapid advancement of technology, the introduction of AR, Virtual Jewelry Try-On has emerged as a game-changer.
July 3, 2023
| 5 min read
In the realm of jewelry, presentation holds immense significance. Businesses are constantly seeking innovative ways to captivate and engage their customers. Augmented Reality (AR) has emerged as a game-changing technology, revolutionizing various industries, including jewelry.
June 30, 2023
| 6 min read
In the dynamic and swiftly changing digital environment of today, businesses are continuously exploring creative methods to captivate their customers and bolster their visibility on the internet.
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