Who we are at mirrAR

Learn why we do what we do—and the people who make it possible.

Our story

We've come a full circle. From Styledotme to mirrAR, our journey has revolved around bridging gaps in retail, online & offline, via technologies such as AR & AI. It's been quite the ride, read how it went!

2015-2018

Launched in Delhi, Styledotme was a fashion application that helped consumers get instant fashion advice from fashion bloggers. Pivoted to mirrAR in 2018, an AR platform that aimed at digitising inventory and enabling a virtual try-on solution for jewellery retailers.

2018-2020

Enabled offline virtual try-on experiences for small, medium and enterprise jewellery retailers across the length and breadth of the country. This significantly increased customer engagement and brand loyalty.

2020-2023

The onset of a global pandemic prompted an increasing number of brands to adopt a digital narrative. We launched our omnichannel suit, including our website solutions and SDKs. Our team of 30+ worked remotely to help brands open up their digital storefronts & connect with their consumers.

2023-Current

Our HQ moved to BLR! We introduced beauty virtual try-ons, virtual hair transforamtions, AI skin analysis, and an upgraded In-store kiosk too! Today we work with 50+ enterprise clients who've witnessed a 30% increase in sales and a 160% increase in customer engagement.

Our Core Values

mirrAR isn't your typical tech company. We're on a mission to redefine retail by bringing interactive and immersive experiences to shoppers globally, anchored firmly in our guiding principles.

Accessibility

The joy of shopping should know no boundaries. That's why we're committed to democratizing retail experiences, making them personalized and accessible for all. Our AR and AI-powered Virtual Try-On (VTO) solutions empower customers from diverse backgrounds to interact with products in a meaningful way, irrespective of gender, class, ability, or geographic location.

Innovation

At mirrAR, we're not just about keeping up with the latest trends; we're setting them. Our commitment to innovation goes beyond technology; it's about responsible innovation. We prioritize secure data practices and a value-centric approach to technology development, ensuring that our solutions remain cutting-edge while staying true to our ethical principles.

Sustainability

We're a future-forward organization—we care about the future we're building for. By reducing the need for physical product samples and trial fittings, we're minimizing waste and fostering a circular economy. From optimizing supply chain efficiency to encouraging longer product lifecycles, we're paving the way for a more sustainable future, one virtual try-on at a time.

From the Founder's Desk

My vision is to transform the shopping experiences for 3.6 billion shoppers in the world. We're working on introducing & integrating multiple touchpoints in retail journeys, which significantly improves conversion & engagement rates for enterprises across the globe. We're marrying digital experiences with fashion, with innovation at the core of everything we do! mirrAR will grow to become the leading technology platform for AR, AI, 3D Visualisation & 360 degree experiences and we're making sure of that every single day!

Meghna Saraogi

Founder & CEO

Connect on Linkedin

THE IMPACT WE'VE CREATED

Over 100,000 hours of Virtual Try-ons! And still counting.

30

Increase in Conversions

160

Increase in Customer Engagement

37

Reduction in Returns

Please Note: Simply apply the class-name 'counterup' to your number elements on the page. This will communicate with the custom-code located in the page settings. This is a simple method to achieve a nice counting up interaction

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Download the Full Playbook

Who we are at mirrAR

Our story

Our Core Values

Accessibility

Innovation

Sustainability

From the Founder's Desk

Meet the Team

Lalit Vijay

Ankit Gupta

Samriddhie Taneja

Satwik Batra

Over 100,000 hours of Virtual Try-ons! And still counting.

30

160

37

What are you waiting for?

We'd love to give you a demo

Products

Integrations