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April 8, 2022
| 8 min read
With the ongoing pandemic, all doubts about the necessity of going digital have been silenced. Operating online is the best possible way to keep moving forward. The sudden chaos has made every business realise the importance of online sales. It has forced businesses to review their functioning and launch digital transformation and e-commerce strategies to keep running smoothly.
The pandemic has made a lot of stores shut down due to preventive lockdown measures or has limited the capacity of people due to social distancing. Hence, in order to meet their needs, consumers have started shopping online. The shift to digital is broad and deep, and engaging on online channels is something traditional retailers cannot ignore. The shift in consumption patterns such as buying online is here to stay long after the pandemic gets over and things become normal.
The digital era has witnessed a remarkable surge in online shopping, with consumers increasingly turning to the convenience of browsing and buying from the comfort of their homes. However, this shift comes with challenges, especially in the realm of industries traditionally reliant on the in-person, tactile experience – such as jewelry retail.
Physical-digital integration is important now, more than ever; One such solution to bridge this gap for Jewelry retailers that will help them sell and run their business smoothly is, mirrAR! It is the world’s first real-time AR tech platform that allows shoppers to virtually try-on Jewelry before making a purchase. This creates an engaging and personalised experience for all the customers. Using AR to drive online sales helps you to sell more and keep more revenue.
In the realm of eCommerce, the influence of AR apps is steadily expanding, providing users with instant access to immersive AR experiences. These applications empower users to virtually try on products, visualize them in real-world settings, and engage in interactive product experiences.
Through the Social AR solution, customers can effortlessly share their virtual try-ons on popular social media platforms such as Instagram and Snapchat. This not only generates buzz and excitement for your brand but also expands your reach to a broader audience of potential customers.
The AR in-store solution enables customers to virtually try on jewelry items during their physical store visit, enhancing their ability to visualize how the jewelry will complement their appearance and increasing the likelihood of making a purchase.
mirrAR stands at the forefront of transforming the jewelry retail landscape through its innovative use of AR technology. The platform recognizes the intrinsic value of allowing customers to virtually try on jewelry before committing to a purchase. The integration is pretty seamless and smooth if your Jewelry is digitized as per the mirrAR guidelines that will be provided. On integration, jewelers will witness increased online transactions and lower returns, which also increases the customer experience and builds trust. jewelers will also get access to business insights through a simple dashboard to understand the customers and their preferences like never before!
mirrAR’s website solution, WebAR for the web is innovative and industry-defining. It solves the age-old problem of not knowing what the actual product will look like or how the customer will feel post-purchase. So, the try-before-buy feature makes the customer feel more confident of what he is investing in, leading to increased conversions and lower returns. Integrating AR into your e-commerce website will help you tap into the power of a seamless online Jewelry shopping experience for your new-age customers.
Alternatively, you can extend the joy of experiential shopping easily through the mirrAR App. Do away with showing designs to your customers via WhatsApp and share a link with your customers which will let them experience a virtual try-on of your inventory on the go! With just one tap on that link, customers will be able to download the mirrAR AR Jewelry App on their smartphones and ‘unlock’ your inventory. With the e-catalogue, the entire inventory will be available to your customers for them to virtually try-on. To provide an experience as close to the in-store one, ‘Studio mode’ allows the customers to view the intricacies and detailing in those pieces of Jewelry by zooming in and out of the chosen designs. In case the customer wants to buy it for their friends and family, there is also an option for ‘Gallery mode’ where they can use a static image and see how it would look on others. mirrAR is trusted by some of the leading brands like Tanishq, Kalyan jewelers, Forevermark, PCJ, and A.JAFFE.
mirrAR's groundbreaking virtual try-on technology is reshaping the online jewelry shopping experience, giving customers an effortless way to visualize how pieces would look on them. This immersive encounter takes the guesswork out of decision-making, fostering confidence and ultimately reducing product returns, leading to greater customer satisfaction. Going beyond virtual try-ons, it empowers retailers to showcase products in captivating ways, inviting customers to explore intricate details and envision jewelry in various settings.
Emphasizing the transformative impact, we witness that AR has the potential to elevate conversion rates by up to 20%, slash product returns by as much as 30%, and notably enhance customer satisfaction by up to 40%. These figures underscore the tangible and positive effect of AR, solidifying its pivotal position in shaping the future of jewelry shopping.
The seamless integration of AR in sales strategies is a testament to the forward-thinking approach of mirrAR. By incorporating AR into the sales process, retailers can create a more interactive and personalized shopping journey. This not only captivates the attention of the consumer but also fosters a deeper connection with the brand. Through targeted AR experiences, sales strategies become more dynamic, adaptable, and tailored to the individual preferences of customers.
Elevated Customer Engagement and Conversion: Immerse yourself in a world of interactive experiences with AR, allowing customers to virtually try on things, examine features, and see objects in their own area. This not only piques client interest but also lengthens browsing periods, resulting in increased conversion rates.
Say Goodbye to Returns: AR emerges as the ultimate issue solution, assisting clients in making confident purchase decisions by resolving problems like size, fit, and style compatibility. Say goodbye to the headache of product returns, saving businesses time, money, and resources.
Creating Personalized and Satisfying Journeys: Use AR to redefine your purchasing experience by adding a personalized touch into each encounter. consumers who are satisfied become loyal consumers, returning for more and growing into brand evangelists.
Boosting Brand Image Through Innovation: Use AR to demonstrate your company's dedication to innovation and client happiness. Improve your market reputation by developing a powerful and favorable brand image.
Imagine a virtual runway where shoppers may try on jewelry, apparel, eyeglasses, and other items in real time. This game changer eliminates the uncertainty associated with traditional internet buying for online merchants.
Likewise, imagine viewing furniture in your house or devices in your office before making a purchase using interactive product visualization. AR makes it possible by assisting clients in determining size, scale, and suitability with their environment.
Engaging Product Demonstrations: Immerse yourself in the realm of interactive product presentations, where AR highlights features and advantages in an engaging and immersive manner.
Tailored Product Suggestions: Allow AR to assess client preferences in order to build individualized product suggestions, altering the shopping experience and guiding customers into enjoyable purchases.
AR enhances the selling process by providing a hands-on, virtual experience that mimics the in-store try-on process. The technology addresses common concerns associated with online jewelry shopping, such as size, fit, and how the piece complements one's style. As a result, the selling process becomes more customer-centric, building trust and loyalty.
AR addresses longstanding concerns in online jewelry purchases, providing customers with the ability to try on jewelry pieces virtually in real-time. This not only eliminates uncertainty regarding size, fit, and style compatibility but also significantly boosts confidence in purchasing decisions, resulting in a notable decrease in product returns and heightened customer satisfaction.
The impact of AR in the jewelry retail sector is evident in real-time references. A study by AR technology provider mirrAR showcased a 20% reduction in product returns for one of its jewelry retail partners, underscoring the tangible benefits of AR virtual try-ons. Moreover, Accenture's study revealing that 63% of consumers are more inclined to purchase jewelry through virtual try-ons further emphasizes the growing consumer preference driving the widespread adoption of AR technology in the jewelry retail industry. In essence, AR is not merely a technological advancement; it is a strategic shift that reshapes the way consumers engage with and purchase jewelry, seamlessly merging the physical and digital realms.
In conclusion, the integration of AR virtual try-ons in the jewelry retail sector represents a seamless, new-age selling experience. mirrAR's innovative approach showcases the transformative power of AR in overcoming challenges and elevating the online shopping journey. As we navigate the evolving landscape of e-commerce, the marriage of physical and digital elements through AR emerges as a key driver of success, redefining the way consumers experience and purchase jewelry online. Welcome to the future of jewelry retail – where the boundaries between the real and virtual worlds seamlessly dissolve.
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