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May 25, 2022

| 8 min read

How Can Jewelry Brands Go Digital?

 How Can Jewelry Brands Go Digital?

Jewelry Try-on

In today's digital age, where almost everything is accessible at the touch of a button, it's no surprise that the jewelry industry is also embracing the digital revolution. One of the most exciting advancements for jewelry brands is the integration of virtual try-on technology. This innovative concept has revolutionized the way customers experience and interact with jewelry, both online and in-store.

Embracing Virtual Reality

Imagine trying on a stunning diamond necklace or a pair of exquisite earrings without even stepping foot inside a store. Virtual try-on technology allows customers to do just that. By utilizing augmented reality (AR), customers can see how different pieces of jewelry would look on them, without actually wearing them. This interactive experience enhances the online shopping experience, providing customers with a more accurate representation of how a particular piece of jewelry would complement their style and features.

Personalized Virtual Fittings

One of the key advantages of virtual try-on technology is the ability to personalize the digital fitting experience. Customers can input their specific measurements, allowing the software to scale the jewelry accurately to their proportions. Whether it's the length of a necklace or the size of a ring, this level of customization ensures that customers have a realistic understanding of how a particular piece would look and fit on them.

Eliminating Doubts and Enhancing Confidence

The traditional process of buying jewelry often involves a degree of uncertainty. Will the necklace be the perfect length? Will the earrings suit my face shape? Virtual try-on technology helps to eliminate these doubts by providing customers with a visual representation of how the jewelry will look on them. This allows customers to make more informed decisions and boosts their confidence in their purchase, whether it's for a special occasion or as a treat for themselves.

How do Brands Go Digital?

To get around the limitations of the physical world, businesses all over the globe are opting for the digital route. Digital technologies such as augmented reality (AR) have changed the way consumers interact with a product by providing them with a more enjoyable shopping experience. A shift in innovation strategy is critical, and as a result, Jewelry brands must create an online presence!

Jewelry brands can use the following strategies to achieve great success online:

Digitizing their Inventory

The first and most important step in taking one’s Jewelry business online is to digitise the inventory. jewelers can digitize their entire Jewelry collection (from rings to Jewelry sets!) and use mirrAR, the world's fastest-growing augmented reality technology platform, to empower it with a virtual try-on experience.

Building a Website

Creating a great website is essential for attracting customers across the globe. mirrAR also contributes to transforming how customers interact with the websites. Users can not only view the entire  Jewelry catalogue, but they can also virtually try on these pieces! It is a comprehensive method of connecting with customers online, displaying inventory, and amplifying the shopping experience, resulting in increased sales and decreased returns. A great way to improve the visibility of the website is through Search Engine Optimization (SEO). Ensure that all content is SEO-friendly, as this will bring in more traffic, increasing the chances of converting prospects into customers.

Customizing their Jewelry & their Experience

Another trend that is gaining traction is customization. Customizing Jewelry has grown in popularity in the last year, and customers are looking for Jewelry that expresses their personality. Whether it's a piece that allows the customer to select the metal or a specific design, customizable Jewelry has made a name for itself in the industry. Another way to achieve personalization is by allowing the consumers to customize their shopping experience through effective search.

Efficient use of Social Media & Influencer Marketing

Social media is an excellent way to engage with current clients, target potential customers, and increase online traffic. jewelers can raise brand awareness and promote their Jewelry collection online by developing creative marketing campaigns highlighting their products. To keep their viewers hooked, brands must leverage their reach by creating engaging and informative content. Brands must extend their reach through the creation of engaging content. Collaborating with influencers to promote the brand's Jewelry can also help the brand strengthen its positioning and expand its reach. Additionally, they can also create one-of-a-kind, engaging marketing campaigns with influencers in which they can participate in a Jewelry try-on experience and encourage their followers to do the same! These types of activities will aid Jewelry brands in raising brand awareness and encouraging customer interaction.

Adoption of Immersive Technologies

Immersive technologies such as augmented reality (AR) and virtual reality (VR), help in bridging the physical and digital gap in the e-commerce world. Customers are more pleased when they visit a website that allows them to try-on products virtually before purchasing them. This technology makes the customers feel connected to the products and gives them an experience close to the one offline stores have to offer. In this digital era, immersive technology can surely boost sales, and this is where mirrAR comes in. It allows the brands to stay ahead of the competition by building consumer trust, boosting engagement, increasing conversion rates, and lowering returns. mirrAR can be integrated into a Jewelry brand's website to achieve the desired results.

With the growth of the digital economy, the future is all about being one with the digital curve. Jewelry brands can improve their customers’ experience by incorporating cutting-edge technological innovations, such as mirrAR's AR-powered solutions into their products. Focusing on digitization and adoption of immersive technologies into one's Jewelry business can help them achieve better brand awareness, increased sales, and provide an unforgettable shopping experience to their customers.  

Use Case of Augmented Reality in the Jewelry Industry

The implementation of augmented reality (AR) in the jewelry industry goes beyond virtual try-ons. Jewelry brands are finding innovative ways to leverage this technology to enhance the overall customer experience and stay ahead in the competitive market.

Virtual Showrooms

With the help of AR, jewelry brands can create virtual showrooms that mimic the ambiance and grandeur of a physical store. Customers can explore and interact with different pieces of jewelry in a visually stunning environment, all from the comfort of their own homes. This immersive experience allows customers to appreciate the intricate details and craftsmanship of each piece in a way that would not be possible through traditional digital platforms alone.

Education and Storytelling

AR also provides jewelry brands with a unique platform to educate and engage their customers. By overlaying informative content such as videos or interactive graphics, brands can showcase the story behind each piece of jewelry, highlighting their inspiration, craftsmanship techniques, and ethical sourcing. This not only adds value to the customer's purchase but also fosters a deeper connection and appreciation for the brand.

Bridging the Online-Offline Gap

While the digital transformation has brought convenience and accessibility to the jewelry industry, some customers still value the personal touch of an in-store experience. Augmented reality can bridge this gap by enabling virtual try-on experiences within physical stores. Customers can try on virtual jewelry pieces alongside physical ones, allowing them to compare and make more informed decisions.

Conclusion

As the jewelry industry evolves, it is crucial for brands to embrace digital technologies to stay relevant and cater to changing customer expectations. Virtual try-on experiences and the use of augmented reality provide jewelry brands with the opportunity to create immersive and personalized interactions with their customers. By leveraging these technologies, jewelry brands can elevate the online shopping experience, enhance customer confidence, and strengthen their brand presence in the digital landscape. So, the next time you're in search of the perfect piece of jewelry, don't be surprised if you find yourself immersed in a virtual world of sparkle and glamor.

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