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December 9, 2021

| 4 min read

12 ways in which AR can help retailers

12 ways in which AR can help retailers

Here are some ways through which retailers can benefit from this new technology.

1. Enhance the in-store shopping experience

Enhance the in-store shopping experience

Offering seamless browsing and virtual try-ons through Augmented Reality within the boundaries of your physical store will simplify and speed up the whole process of shopping for your customers. This could be provided by setting up AR devices inside experience zones, which serve as an interactive gallery of your Jewelry collection and enable it to view your inventory. Customers will be able to virtually try-on Jewelry pieces however many times, conveniently without hesitating. With this feature, your customers will also be able to explore and try Jewelry options from your collection that might not be available at your store at the time. You also get to create a larger than life experience where your customers can virtually try-on your collection & make selections on devices. Find out more by viewing MirrAR In-Store solution and providing the best in-store shopping to nearly 220 clients worldwide!

2. Enable customers to try before buying,sitting at home

Enable customers to try before buying,sitting at home

What is the first thing 21st-century shoppers look for while shopping? Convenience. The modern buyers are busy and do not want to go through the ordeal of driving down to stores before making that perfect purchase. At the same time, customers also struggle with making a purchase blindly without trying since eCommerce websites and online stores of brands generally offer either only product images or images of models wearing them. This makes it difficult to visualize how it will fit on them in real life. Augmented Reality try-ons help dissolve this barrier by enabling customers to try the Jewelry item, see how it looks on them in real-time, and judge the craftsmanship of the design by allowing them to notice the details of the item - all in the comfort of their homes! Customers crave to try more and more before making the purchase decision and with virtual try-ons, potential buyers will be tempted to try more items effortlessly. Through AR try-ons, your customers can come as close to the in-store experience as possible. Find out more and integrate your online store with MirrAr’s WebAR and get customers to try your products through AR!!

3. Increase customer engagement

Increase customer engagement

Turn a boring browsing experience into something exciting and increase customer engagement. The AR experience is so exciting, consumers will want to try it again and again, thereby keeping them engaged & interested. This innovation when implemented in retail enhances customer experience, driving deeper engagement and interaction, along with convenience. According to statistics, 71% of consumers say they would shop more often if they used AR!

4. Inventory Management

Having your entire inventory accessible at all times is impossible, especially for a high-value product category like Jewelry. Digitizing your Jewelry collection safely and securely is an effective solution to this problem. This will allow you to manage your inventory better. Once your digital inventory is ready, your customers will be able to virtually try your collection. You will be able to carry your Jewelry everywhere in your virtual vault. Your inventory on the go - anytime, anywhere!

5. Get access to data analytics and better customer insights

Get access to data analytics and better customer insights

The Jewelry sector, being a fairly traditional industry, does not generally have access to customer insights or a mechanism to track customer preferences. Using an AR try-on app, you can get access to data analytics and business insights that will help you serve your clients better. These analytics could include the maximum selected product item, highest wish-listed product item, preferred product category, and so on. This feature will also help you generate more leads for your business and build better relations with your customers.

6. Stand out amongst competitors

Stand out amongst competitors

Integrating this technology for your brand will increase brand and product exposure and will also help in making you stand out amongst the other players in the market, who are otherwise using a similar strategy and technology as yours. Virtual reality try-ons could be the new highlight of your business. Empower yourself to facilitate and enhance the way you present your product to clients. Augmented Reality is all about the experience - both for your clients, and yourself. Now accessing and trying-on Jewelry for retailers and customers has never been easier, and safer. Join early in the next generation of shopping and increase your sales through AR!

7. Empowering Advertising Campaigns:

AR has injected a new level of creativity and interactivity into advertising campaigns, bringing products to life in ways previously unimaginable. Brands can create immersive AR experiences through filters and lenses on popular social media platforms. Users can try on virtual outfits, experiment with makeup, or visualize furniture in their living spaces, all within the context of an ad. This interactive engagement not only captures attention but also fosters a deeper connection between the consumer and the brand.

8. 3D Product Preview:

One of the challenges in online shopping has always been the inability to physically interact with products. AR addresses this concern by offering 3D product previews. Shoppers can use their smartphones or AR-enabled devices to project virtual versions of products into their real-world environment. This technology is particularly impactful in the fashion industry, allowing customers to "try on" clothing virtually before making a purchase decision. It not only enhances the online shopping experience but also reduces the likelihood of returns, as customers have a more accurate sense of how products will look on them.

9. Visualizing Product Catalogs:

AR transforms traditional product catalogs into dynamic, interactive experiences. Retailers can incorporate AR elements into their catalogs, enabling customers to scan pages with their devices and unlock additional content. For example, scanning a furniture catalog could activate AR features that showcase how each piece would look in a customer's home. This not only engages customers but also provides them with a comprehensive understanding of the products, leading to more informed purchasing decisions.

10.  Virtual Tours: 

AR-powered virtual store tours redefine shopping, enabling customers to explore layouts, interact with products, and consult virtual sales associates from home. This innovation offers unparalleled convenience, especially for busy or mobility-limited individuals. Customers can navigate the store, zoom in on items, and receive personalized advice, creating a realistic and engaging shopping experience. Virtual store tours also expand global reach, allowing customers worldwide to virtually explore stores.

Leading retailers embrace AR, allowing customers to preview store layouts and product details digitally. AR technology transforms traditional print catalogs, offering dynamic and interactive experiences. By seamlessly merging digital and physical realms, AR enhances customer engagement, providing measurable returns through increased conversion rates and reduced returns. Real-world examples, like IKEA's Place app and Wayfair's AR View in Room, showcase AR's role in creating unique and captivating product catalogs.

11. Reducing staffing expenses

For shops, AR becomes a great ally in simplifying processes and lowering workforce costs. AR allows a more efficient and cost-effective approach by automating regular operations that were previously done by human labour. This includes the following: Responding to Customer Inquiries: AR acts as a virtual assistant, answering client queries about items in a timely and relevant manner.

 Assisting with Navigation: Customers may use AR to get instructions throughout the store, delivering a smooth and stress-free shopping experience. Help with Sizing and Fit: AR helps clients identify the appropriate size and fit, minimizing guessing and increasing customer happiness.

12. Enhances brand recognition

AR is transforming how brands connect with consumers, offering immersive experiences that go beyond the usual. Through virtual try-ons, interactive demos, and AR games, brands forge memorable connections, enhancing customer engagement and leaving a lasting impression. Take Nike's AR Shoes app, for instance, allowing users to virtually try on footwear, creating a stronger bond with the brand and boosting the desire to make a purchase.

In the realm of personalized experiences, AR tailors suggestions and interactive activities, cultivating customer loyalty. L'Oréal's Virtual Hair Try-On app is a prime example, letting users experiment with cosmetics and solidifying brand impressions that lead to repeat purchases.

AR serves as a canvas for brand stories, showcasing unique identities through filters, showrooms, and games. Gucci's AR app, offering exclusive virtual experiences, demonstrates how this approach builds brand familiarity and elevates perception.

Breaking down geographical barriers, AR broadens brand reach with virtual pop-ups and at-home try-ons. Additionally, in launching new products and campaigns, AR generates excitement through treasure hunts, games, and social media filters. Snapchat's AR Lens function, enabling virtual try-ons, creates compelling experiences that boost brand exposure.

Events, design tools, and gamified shopping foster deeper consumer interaction, creating a sense of community. Sephora's Virtual Artist app, facilitating virtual beauty try-ons with professional guidance, exemplifies how AR enhances brand engagement.

In crafting an omnichannel brand journey, AR bridges online and physical experiences. Nike's AR displays in shops, alongside online interactions, provide consistent brand touchpoints, enhancing the overall customer experience.

If you want to transform your business and increase your sales, check-out MirrAR’s solution to all your problems!

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