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September 26, 2023

| 5 mins read

Behind the Magic: A Deep Dive into mirrAR AR SDK

Behind the Magic: A Deep Dive into mirrAR AR SDK

Most people depend only on their fashion-enthusiastic friends for the right fit, colors, and patterns while shopping for clothes. The result: product returns due to poor fit, quality, or style.

An average retail brand bears US$165 Mn in product returns for every billion-dollar sale. Additionally, they incur US$10.40 in return fraud for every US$100 in accepted return requests.

The return frequency increases as retailers take the digital route. Buyers return a third of products they ordered online versus 8.89% in brick-and-mortar stores.

Additionally, people want to try on high-worth jewellery pieces before purchasing them. Unfortunately, jewellery brands do not have all their designs on display across outlets. Instead, they showcase more designs through images and pamphlets.

MirrAR cashed in on these pain points and launched its proprietary augmented reality (AR) software development kit (SDK). Its powerful AR SDK has provided a sweet sense of relief to retail brands unable to reduce product returns and demonstrate their products offline.

Read on to learn more about MirrAR’s AR SDK integration.

A Brief Overview

MirrAR’s AR SDK enables a brand’s in-house developers to integrate and complement the functionalities of current systems effortlessly. It offers a platform where developers find the base and necessary tools to build AR applications that blend virtual objects into the real world.

MirrAR’s SDK integration houses various software-building tools, including (reusable) coding libraries and samples, debuggers, and testing and analytics tools. AR developers use these frameworks and libraries to overlay computer-generated images in real-time on users’ physical settings.

It is often called an AR engine as it powers an AR app and streamlines the workflow while optimising parallel processes. Above all, MirrAR’s AR SDK equips brands’ in-house developers with the ability to integrate additional third-party app functionalities without building them from scratch.

Key Features & Capabilities of MirrAR AR Mobile SDK

MirrAR’s AR SDK seamlessly integrates AR technology into your existing platform or app, letting customers virtually try on accessories, jewellery pieces, and clothing with stunning realism. Here are its rich array of features and capabilities to enhance virtual try-on experiences:

3D Object Tracking

3D object tracking enables accurate and real-time physical object tracking using cameras in mobile device sensors. This AR SDK capability is responsible for overlaying digital elements onto real-world scenes in a way that appears stable and aligned with the tracked object.

MirrAR’s AR SDK uses computer vision algorithms to recognise and identify the object based on distinctive visual features or markers on it. Then, the SDK estimates the object's position and orientation in physical space relative to the camera.

The SDK continuously follows the camera's or the user's movements, ensuring the virtual content, such as clothing, cosmetics, or jewellery, remains aligned and appears anchored to the real-world object.

Image Recognition

Image recognition in MirrAR’s AR SDK enables your AR apps to identify and track specific images to overlay digital content onto them accurately.

This technology relies on advanced computer vision algorithms to detect and enhance two-dimensional (2D) images. To implement this functionality, you must first decide which images you want to use as AR triggers – also known as target images.

These predetermined target images are stored in a collection and are identified by the AR application, which analyses the live camera view. Remember that the target images can be identification tags, packaging labels, or QR codes.

Visual SLAM

Visual simultaneous localization and mapping (SLAM) combines image sensors, computer vision, and mapping algorithms to enable devices, including smartphones, AR glasses, or AR headsets, to map out their surroundings. At the same time, it lets these devices simultaneously estimate their own position in real-time.

This MirrAR’s AR SDK’s capability first captures and analyses images or video frames through cameras. As the device moves, it tracks distinct features or landmarks in the environment, building a 3D map of the surroundings. These features include edges, corners, or unique patterns.

Visual SLAM uses multiple sensors, including LiDAR, RADAR, and infrared (IR), to improve localization and mapping accuracy. This accuracy is essential for providing location-based AR services, such as guiding customers to specific products, departments, or promotions.


Multi-tracking enables AR apps to simultaneously monitor and enhance several physical images, surfaces, or objects within a real-world setting. This AR SDK’s capability helps retailers showcase product details or enable virtual try-ons for items on countertops, store shelves, or even in customers’ shopping carts. That way, customers can compare between products and make more informed decisions.

What Sets MirrAR's AR Mobile SDK Integration Apart from its Counterparts?

While you will find multiple AR SDK providers out there, MirrAR’s toolkit stands out among them with these unique selling points (USP):

At-scale Realism

MirrAR's AR SDK offers an unparalleled level of realism in virtual try-on experiences. Our tech suite incorporates cutting-edge graphics and rendering techniques to ensure that virtual objects seamlessly blend with the real world. As such, you can offer your customers a highly immersive and meaningful product try-on experience.

Serve Numerous Industries

Unlike many competitors who focus on specific industries or products, MirrAR's AR SDK is versatile and adaptable. It is highly integrable irrespective of the industry you operate in or the product you manufacture, such as eyewear, cosmetics, home décor, and jewellery. That way, you can expand your market reach and utility.

Cross-Platform Compatibility

MirrAR has designed its SDK integration toolkit such that it works seamlessly across multiple platforms (Windows, iOS, Android, and web browsers) and devices (smartphones, tablets, and AR glasses). This universal accessibility ensures that you can reach your target audience no matter what device they prefer, thus boosting user engagement.

Our virtual try-on SDK uses responsive design principles. So, whether your customers are on a small mobile screen or a large desktop monitor, they will always enjoy visually appealing and functional AR content.

Security and Privacy

We keep the security and privacy of user data on top. MirrAR's AR SDK is built with industry-leading security protocols to protect shopper information, fostering trust between you and your customers.

We implement end-to-end encryption to safeguard data transmission between your SDK and servers. Additionally, our SDK integration suite is equipped with access controls and firewalls to prevent digital trespassing.

How MirrAR's AR Mobile SDK Can Take the Retail Industry to the Next Level

Here is how retailers can reach new heights when they make MirrAR’s AR SDK integration a part of their stacks:

Streamlined Integration with Pre-built Tools

With MirrAR’s SDK integration, you can get much of your work done. Our AR SDKs are packed with several pre-built components, including libraries, modules, and APIs, specifically designed for AR. These components save developers time by eliminating the need to build these features from scratch.

Moreover, virtual try-on SDKs offer a range of ready-made features such as 3D rendering, object tracking, and gesture recognition. Developers can use these features without extensive coding, reducing development complexities.

This rapid integration of the mobile AR SDKs helps retailers shorten sales cycles.

Faster Deployment with Ready-made Templates

With rising demand for customised app development, writing news codes for multiple tools is impossible. MirrAR’s AR SDKs provide easy-to-understand, well-documented code templates and samples for common use cases - virtual try-ons, product visualizations, or interactive markers.

Developers can start with these code templates as a foundation, reducing development time. As such, they do not need to code from zero states.

MirrAR’s AR SDKs support both Android and iOS platforms. So, developers have to simply write the code once and deploy it on multiple devices. This cross-platform compatibility removes the need for separate development efforts, saving time and effort. Plus, you save money you only have to pay for the productive hours of the developers.

Simplified App Testing to Mitigate Risks

MirrAR offers built-in testing tools and simulators with its AR SDKs, enabling developers to test AR experiences on their PCs without needing physical gadgets or devices. This is particularly useful for initial testing and debugging.

MirrAR’s SDK integration toolkits offer debugging tools tailored for AR development. These tools help you identify and fix issues related to AR content placement, tracking, and interactions.

Furthermore, your quality assurance (QA) team can use our AR SDKs to perform comprehensive testing, verifying that AR features meet predefined quality standards. This includes functionality, usability, and adherence to design specifications. All these help prevent potential risks in user experience.

Success Stories - Brands Who Have Harnessed MirrAR's AR SDK Integrations

Tanishq: Virtual Try-ons at Airports

Tanishq introduced a virtual try-on zone developed using MirrAR’s jewellery AR SDK at Bangalore and New Delhi airports. The jewellery giant hosts over 200 designs through the AR-enabled shopping zones.  

At the airports, these MirrAR experience zones offer visitors a “Try and Buy” shopping experience. Shoppers can enjoy the luxury feel of a dressing room where they can sit and try dozens of Tanishq’s jewellery items. Moreover, they can see how different jewellery pieces look on them on a larger screen for an immersive experience without going through multiple physical trials.

Farah Khan Jewellery: Virtual Product Demos

Farah Khan Jewellery (FKJ) is leveraging AR, enabled by MirrAR’s jewellery AR SDK, to reputed exhibitions, such as the Vogue Wedding Show, for intuitive product demos. Customers can use its app on the iPads installed at these locations to try on every piece in the collection virtually.

MirrAR’s easy-to-use web AR platform lets visitors view the 3D models of the jewellery items. Plus, it enables FKJ representatives to easily pick designs for clients as well as improves their product demos by notches. As such, FKJ no longer needs to bring its entire inventory to exhibitions.

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