Navigate the Future of Mobile Commerce with AI-Powered Trends

You’re probably reading blogs like these on your phone or a laptop. At the time of your visit, you see targeted ads that might have used the power of an AI tool to reach the right users. Maybe it was an AI-powered tool that brought you here too. The point is that we live and breathe technology in this day and age, with it affecting almost every facet of our lives. 

We engage in the online buying, selling, and trading of millions of products, playing a significant role in the current rise of e-commerce. Although desktop-based online purchases are well-established and integral to our shopping habits, mobile sales have yet to reach their maximum potential, representing an area with further growth opportunities.

For you and I, being glued to our mobiles has opened a market for commerce known as mobile commerce or m-commerce. 

‍Hold up, what’s mobile commerce?

Mobile commerce involves online transactions conducted on wireless devices like smartphones, smartwatches, or tablets, allowing users to complete business transactions without relying on desktops.

Beyond the typical goods purchases, m-commerce encompasses in-app transactions, virtual marketplace activities, mobile banking, interaction with mobile ads, mobile ticketing, and the use of digital wallets.

The rise of mobile commerce has revolutionized consumer shopping habits and how businesses interact with their customers. 

Recent years have witnessed remarkable growth in mobile commerce, with 70% of Indian consumers, according to a PayPal study, favoring mobile transactions. A Deloitte study predicts that India will reach 1 billion smartphone users by 2026, and as of 2021, out of 1.2 billion subscribers, approximately 750 million are smartphone users, solidifying India's position as a formidable force in mobile commerce.

‍So, isn’t m-commerce the same as e-commerce?

While m-commerce falls under the umbrella of e-commerce, it specifically pertains to utilizing mobile devices for purchases, transactions, and the buying and selling of goods and services. In contrast, e-commerce encompasses all types of commerce conducted through the internet, including traditional online shopping. Notably, e-commerce covers online shopping conducted on laptops and desktop computers, a distinction from m-commerce, which focuses exclusively on mobile devices.

‍How does AI fit into all of this?

Like mentioned earlier, we live and breathe technology in this day and age. It’s clear that as the global mobile user army continues to conquer, online retailers need to start sprucing up their mobile sites and apps if they want to win the conversion battleground. And to the retailer’s benefit, AI-powered tools have been helping their mobile apps and sites to do the same through virtual try-ons, personalization, chatbots, and more. 

Let’s dive into some of the best AI-Powered Trends ruling the internet space currently. 

‍Augmented Reality

There’s been a lot of talk around AR for e-commerce in the tech market for a while, and it’s mostly because augmented reality opens up a world of possibilities. Its applications span across industries like healthcare, education, and tourism, and it's no surprise that it has found its way into the realm of mobile commerce.

Whether you're showcasing beautiful diamond earrings as a virtual try-on to customers in real-time, testing makeup against different skin tones, or creating a virtual showroom for a clothing store, AR for e-commerce is the versatile solution. These applications demonstrate that AR can enhance various types of m-commerce businesses, offering potential benefits for your venture as well.

mirrAR offers a bunch of AR tools you use to optimize your business online such as virtual try-ons for necklaces, rings, bracelets, makeup, nail polish, and much more.

‍AI-Driven Personalization

AI is like the fairy godparent of m-commerce, sprinkling a dash of personal magic on your shopping experience! Retail wizards are using AI for e-commerce to analyze your preferences and conjure up tailored product suggestions, ensuring you discover a treasure of products and services you're bound to love. 

Some amazing applications and examples of AI-driven personalization are product recommendations, AI personalization in ad-targeting, AI content personalization, dynamic pricing, personalized messaging and emails, AI personalization in dynamic websites, and even personalized AI-powered chatbots.

It's not just about boosting conversion rates; it's about turning your shopping journey into a personalized adventure. This enchanting touch doesn't just solve your shopping dilemmas; it weaves a bond between you and your favorite brands, creating a happily-ever-after of customer loyalty.

‍Chatbots

In the realm of mobile commerce, another AI trend takes the spotlight: the deployment of AI-powered chatbots and customer support. These clever chatbots, fueled by AI, deliver round-the-clock assistance, swiftly addressing customer questions and ensuring seamless shopping journeys.

By handling a substantial volume of customer inquiries, these algorithms allow retailers to sidestep the need for a pricey customer service team. This means human customer service representatives can direct their expertise toward customers requiring more in-depth assistance.

‍One-click ordering

Streamlining the entire buying process, one-click ordering offers a convenient and stress-free solution. With the ability to securely store personal data and payment details in the mobile app, integrating this feature into your m-commerce business is a simple tweak that can make a significant impact!

‍Progressive Web Apps (PWAs)

Many businesses in mobile commerce often choose to create a bespoke mobile application. However, this isn't the sole type of app worth considering for your m-commerce venture. Some in the industry opt for developing a Progressive Web App (PWA), and there are several compelling reasons why this type of app is quite cool.

PWAs work everywhere and users can get access on multiple devices. 

Though they work through a web browser, PWAs imitate mobile apps.

And they save storage space.

Mobile commerce isn't merely a passing trend; it's a revolutionary power reshaping the online and offline retail businesses. The infusion of AI in m-commerce is poised to elevate aspects such as personalization, security, and overall user experiences to unprecedented heights. Incorporate the AI trends to your online retail business with mirrAR!

Suggested Read:Integrating Web AR into eCommerce