October 28, 2023
| 5 mins read
There’s one thing about shopping that people love, trying the products on or putting them to practical use to a certain extent. This is hardly possible when it comes to online shopping. And let’s get real, some products might be difficult to sell online as websites often struggle to convey how these items will appear in real life compared to a digital or mobile screen representation. So, static images are clearly of little help.
Cue, web-based AR products.
The introduction of augmented reality on web has been much of a shift in paradigm for e-commerce. AR products, particularly web-based AR products have taken online shopping beyond static imagery. Augmented Reality in e-commerce enables consumers to enjoy a groovier shopping experience where they can visualize the products in their homes for a more hyper-personal experience.
Web-based AR is a technology that is continuously jazzing up e-commerce. While earlier users had to install an additional app to experience AR products, augmented reality on web allows the users to engage with Augmented Reality (AR) directly via a web browser. For example, with mirrAR’s web-based AR products, instead of looking at a regular image of 24-karat gold earrings, you can turn them around, get a 360-degree view, or even look at them bling and hanging from your ears in real time.
Augmented reality on web has changed the e-commerce game. For businesses, it’s not just about being easier to access, it’s easier to develop. Plus, web-based AR is extremely cost-effective and customizable. With the ease of accessibility through web browsers on various devices, AR products can be readily shared using URLs or QR codes. This extensive device compatibility and the elimination of the need for app downloads have unlocked fresh avenues for the application of Augmented Reality in E-commerce.
Web-based AR seamlessly integrates with the web browsers that we use daily. Be it Google Chrome, Microsoft Edge, or Safari, Web-based AR products are compatible with all popular browsers making it significantly more accessible than downloadable applications.
In contrast to its app-based counterpart, web-based AR harmonizes with a wide array of devices, like smartphones, personal computers, and tablets, across various operating system platforms, including iOS and Android. This cross-platform adaptability broadens your reach to a wider customer demographic and enhances user engagement, as it enables shoppers to access virtual experiences regardless of the device they are using.
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You may not believe this, but you can turn your online traffic into leads with the use of web-based AR. Leveraging augmented reality on the web for e-commerce, you can effectively transform the incoming traffic to your e-commerce website and social media profiles into valuable leads. Augmented Reality in E-commerce (AR products) can seamlessly integrate with your current website and social media pages. AR products will help enhance user engagement by enabling users to effortlessly explore and experience your products in 3D without the need for app installations. So how about you elevate your social media marketing strategy now? Empower users to share their immersive product experiences online.
While AR products let users engage with a 3D image of your products, it’s important to understand why. The integration of augmented reality in e-commerce offers a superior previewing experience compared to conventional images and videos. Viewing a product in 3D and 360 degrees enhances the user's confidence in its size, quality, usability, and fit. This, in turn, aids buyers in making more informed choices among the available options, ultimately leading to a reduction in returns and exchanges.
We kid you not, when we say major, it’s huge. Since web-based AR products have enabled users to casually peruse your website and effortlessly engage in an augmented reality experience, this allows them to conveniently test products in the comfort of their own homes, expanding the opportunity for your products to demonstrate their utility and value to the customer. The adoption of web-based AR substantially enhances the potential for customer conversion. Notably, Shopify has noted that the integration of 3D models in AR has enabled certain brands to achieve a remarkable 250% increase in their conversion rates.
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While there may not be much of a reason to not, according to eMarketer's findings, in 2020, over 43 million individuals in the United States, which equates to nearly 21% of social network users, were projected to engage with social network AR on a monthly basis.
Additionally, as of June 2020, 35% of survey respondents from the United States had employed AR technology for visualizing furniture and vehicle customizations.
So, it’s now clear that Augmented Reality in E-commerce has enhanced the working of e-commerce. It’s more than just convenient, it’s a revolution in the retail industry. A lot of retailers are integrating AR products into their e-commerce strategies, underscoring the enduring presence of AR-powered e-commerce. It is foreseeable that in the coming years, consumers will come to anticipate web-based AR as a fundamental component of their online shopping encounters. Presently, these attributes are considered novel and nontraditional, and we have not yet reached a threshold where they are widespread.
This scenario provides a significant opening for e-commerce enterprises to set themselves apart from rivals and establish a distinct brand identity within the highly competitive online retail arena through the integration of augmented reality experiences.
So folks, with its faster development time, user-friendliness, and time and cost efficiency, Augmented Reality in E-commerce is here to stay and help jazz up your online businesses. Come, join in the future of retail with mirrAR!
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