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November 3, 2023

| 5 mins read

Sustainable AR-tistic Vision: Building Green Businesses with AR

Sustainable AR-tistic Vision: Building Green Businesses with AR

While AR tech became renowned by seamlessly embedding itself within games, well-loved apps, and platforms, it has now spread into various industries like beauty, healthcare, education, e-commerce, and sustainable sectors. 

Several governments are embracing climate-resilient strategies to reimagine sustainability. These strategies harness the potential of augmented reality platforms to promote environmental sustainability. Notably, virtual reality, in addition to AR, has demonstrated advantageous uses and applications in advancing sustainability.

Why should businesses go green?

We’re living at a point in time where everyone needs to be doing their part for the environment and the world is more aware of that than ever before. According to an Accenture survey, 62% of Americans want companies to express their stance on matters such as sustainability. And surprisingly for us, the companies have begun listening and developing a true environmental conscience. 

AR tech is helping build green businesses. 

AR for Demonstrating Sustainability:

The packaging industry is under increasing pressure to enhance its sustainability efforts. Global brands are actively exploring methods to streamline packaging, minimize waste, and promote consumer recycling and reuse, all in pursuit of a more eco-friendly equilibrium.

An immersive augmented reality platform integrated into product packaging can boost user engagement. By scanning a provided QR code from their devices, customers can access an immersive video showcasing the brand's eco-friendly initiatives and the product's lifecycle, fostering greater awareness and participation in sustainable practices.

Web-based AR:

Web-based AR tech has been like waving a magic wand, making native app downloads disappear. It has brought augmented reality platforms to numerous businesses and helped minimize the energy consumption associated with app downloads and updates, reducing environmental impact. 

Most individuals who have shopped for beauty products have probably encountered an overwhelming abundance of samples designed to simplify the shopping experience. Nevertheless, the environmental consequences of these retail practices should not be underestimated. Each sample necessitates production, individual packaging, and transportation, not to mention the materials sourced for their creation. Initially, this may appear to be a relatively innocuous process, but when executed on a large scale, it leaves a substantial ecological footprint. 

AR platform have increased sustainability in the beauty industry with the rapid advancement of technology and the introduction of AR. For example, Virtual Makeup Try-On AR tech has led to better visualization of the products leading to decreased returns and less wastage of testers when it comes to in-person shopping. After all, everyone who has tried on lipsticks by swatching them on their wrists knows that the colors are never the same on your lips. AR and AI-based virtual try-ons have led to the creation of better, more personalized beauty product recommendations. 

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AR platforms in Fashion:

The rapid pace of the fashion industry's demands and the technology used in garment production currently present unsustainable trends. Augmented reality platforms and virtual reality in the retail sector are utilized to transform designs into 3D representations that are accessible from any location. This innovative approach holds the potential to reduce material waste and mitigate the environmental impact associated with pollutants such as chemicals and dyes.

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AR to reduce return rates:

When it comes to the complexities and costs of shipping large or heavy items, a concern compounded by the substantial expenses is associated with product returns. This issue extends beyond business considerations and has significant environmental implications. As indicated by data from Supply Chain Quarterly, packaging waste constitutes a considerable 30% of the annual waste in the United States. In a given year, the production of plastic waste amounts to 34.5 million tons, wherein only 8.7% is recycled. While transitioning to sustainable packaging is a good step, we should also look at solutions to enhance the process of selling products and minimizing wastage and returns. 

Research within the industry confirms that the utilization of augmented reality platforms and web-based AR for product visualization leads to a substantial reduction in return rates for retailers. This means reduced expenditures associated with return shipping, repackaging, and restocking; ultimately resulting in less waste. Moreover, it discourages customers from ordering multiple products with the intent of returning those items that do not align with their needs or space requirements.

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Augmented Reality Platforms for Green Building Design:

The fusion of augmented reality (AR) with established platforms introduces an innovative leap forward in how businesses plan and manage building projects, eliminating concerns related to technical expertise, software expenses, or time constraints. 

Augmented Reality Platforms enhance the design process by providing better contextual awareness during design reviews, encompassing factors such as verification of sustainability features, orientation, materials used, building façade, energy efficiency, comfort, and airflow.

Minimizing Material Consumption

Utilizing an augmented reality platform to generate prototypes prior to finalization and launch proves to be an exceedingly economical method for reducing material consumption. It allows for countless conceptualizations and revisions with no material waste.

AR Networking:

Augmented reality platforms and web-based AR empower individuals to connect and network instantly, immersing themselves in each other's physical surroundings. This not only conserves time, expenses, and resources but also contributes to environmental conservation. 

Furthermore, it offers brands the opportunity to explore large-scale events and premieres. With AR, product launches can occur at any location, at any time, engaging a wide audience without a physical presence.

AR for Manufacturing:

The manufacturing industry, historically less touched by AI technology, has been experiencing the benefits of automation. Manufacturers can harness the power of augmented reality platforms to enhance production efficiency, reducing errors and iterations. 

Companies like Lockheed Martin, Ford, and Boeing employ augmented reality to expedite manufacturing processes and decrease time-to-market. Enhanced production efficiency reduces waste and resource utilization, promoting sustainability in the manufacturing sector.

Sustainability has evolved from a casual topic of conversation into an urgent concern that demands our full focus. Today, brands are waking up to their responsibilities for sustainable practices, and augmented reality platforms are here to help them build greener businesses. The possibilities to do better with web-based AR or other augmented reality platforms are beyond imagination. 

Leveraging AR technology can empower brands to prioritize social responsibility and eco-friendly practices while simultaneously reducing consumption and expenses, resulting in improved productivity and profitability.

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