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November 20, 2023
| 5 mins read
Beauty advertising has made tremendous strides over the years, and with technological advancements, it continues to evolve. Moreover, in an era dominated by artificial intelligence (AI) and augmented reality (AR), beauty advertising is undergoing a significant facelift.
The tech intervention in beauty advertising is paying off. According to a report, the beauty AI industry stands at US$ 3.22 Bn and will boom 6X to US$ 15.75 Bn by 2031.
Complementing beauty advertising with AR and AI propels customer engagement to new heights and creates groundbreaking sponsorship opportunities that were once beyond imagination.
Even with beauty brands trimming ad budgets more than usual due to economic uncertainty, marketers are experimenting with leading-edge technologies. It is a move to shine in a crowded digital marketplace and reach wider audiences.
This blog discusses how AI and AR advertising help beauty brands build captivating narratives and redefine the standards of visual allure. You will find it an exciting read.
Here is how AR is benefitting brands in beauty advertising:
AR ads help beauty brands boost customer experiences, particularly through virtual try-ons. This game-changing beauty tech transcends the limitations of traditional shopping, offering a personalised and risk-free exploration of beauty products.
By superimposing virtual elements onto real-world images, AR lets users virtually apply cosmetics, experiment with shades, and see the resulting effects in real time. This not only improves pre-purchase decision-making but also strengthens the connection between consumers and products, instilling confidence and satisfaction.
AR advertising positions beauty brands as tech-savvy and forward-thinking. By integrating AR features, such as virtual try-ons and interactive experiences, you can captivate customers with personalised engagements.
This not only sets you apart in a minefield of hungry competitors but also establishes an innovative and memorable brand identity. Additionally, the beauty tech helps you convey a commitment to innovation.
Brands can now launch AR ads on multiple social media platforms to attract more eyes. AR-enhanced ad campaigns allow beauty enthusiasts to digitally engage with products in real-time, going beyond the traditional confines of static advertisements.
This dynamic fusion of AR and social media not only amplifies brand visibility but also encourages user-generated content (UGC). Users become active participants, creating and sharing content that features AR-enabled beauty experiences. This UGC serves as valuable word-of-mouth marketing, boosting your brand's reach.
AR advertising serves as an educational tool, offering knowledge about beauty products to customers.
Through AR-enabled immersive experiences, you can demonstrate your products’ intricacies, illustrating ingredient compositions and encouraging an informed consumer base.
Moreover, the beauty tech becomes a virtual tutor, guiding users through optimal application techniques and personalised skincare routines. This educational facet not only boosts user confidence but also positions your brand as a reliable source of expertise.
Now, let’s understand how AI is helping brands in beauty advertising.
We continue to see product personalisation across beauty – for makeup, skincare, haircare, and ingestibles - but also in terms of providing shoppers with a better purchasing experience.
Beauty AI algorithms analyse user data, including skin type, preferences, and purchase history, providing tailored product recommendations. This personalisation boosts the effectiveness of beauty advertising by tailoring content to individual needs, increasing the odds of engagement and conversion.
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Creating engaging content is time-intensive, but beauty AI is here to lend a hand. It generates craft blog posts, product descriptions, and even cook up social media captions. Bid farewell to writer's block and hello to consistent, insightful beauty content that keeps your audience engaged.
Additionally, beauty AI algorithms examine user engagement and response to different ad elements in real time. You can utilise this data to optimise ad content dynamically, adjusting images, copy, and calls-to-action (CTA) to better resonate with your target audience. This ensures that the most effective and appealing content flashes on shoppers’ device screens.
Ever thought about what beauty trends are in vogue or what your shoppers really want? Analytics tools powered by beauty AI are the crystal ball of the beauty & cosmetics industry. They analyse swarms of data to identify trends, customer preferences, and behaviours. With these insights, you can refine your ad strategies and build products that shoppers crave.
You can also eavesdrop on social media – but with good intentions! Beauty AI tools monitor social media platforms to understand customer sentiments, brand mentions, and emerging beauty trends. This real-time feedback helps you tweak your advertising strategies and stay ahead of the beauty game.
Consider it research for marketing feedback and new product development - all in one.
Beauty AI analyses your email subscribers’ behaviour, preferences, and engagement to send personalised content and promotions at the right time to boost conversion rates. For instance, you can send an email demonstrating multiple makeup looks, with the products tailored to the recipient’s browsing history or previous purchases.
Plus, you can segment your email lists more effectively using beauty AI. By evaluating shopper data, the algorithms identify distinct segments within the audience, allowing marketers to tailor messages to specific groups. For instance, AI determines customers who prefer skincare products to makeup and sends targeted emails featuring relevant products and promotions to each segment.
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Implementing AI and AR in advertising brings substantial benefits to the table but also poses challenges you must consider for leakproof usage.
AI and AR deal with tons of user data. Privacy concerns arise when beauty marketers use sensitive customer information to deliver targeted content, raising concerns about data privacy. Striking a balance between personalized advertising and respecting user privacy is a significant challenge. Hence, marketers must implement strict measures to safeguard shoppers’ data and adhere to data protection regulations.
AR experiences might not be universally accessible, especially for people with disabilities. Designing inclusive AR ad campaigns that consider diverse user needs is a challenge that beauty advertisers must address to ensure a positive and accessible user experience.
Beauty AI systems may inadvertently perpetuate and amplify existing biases present in training data. This results in discriminatory outcomes, particularly in targeted advertising. For instance, biased algorithms might inadvertently discriminate against certain demographic groups.
AI algorithms can be used to develop sophisticated deepfake content, raising concerns about the potential for misinformation and manipulation in advertising. Beauty marketers must comply with ethical standards and avoid using AI to create deceptive or misleading content.
The costs associated with maintaining and updating AI and AR systems are significant. Software updates, security patches, and ongoing support require resources. As technology evolves, beauty brands must allocate funds to keep up with the latest advancements to ensure optimal performance and security.
To effectively leverage beauty AI technologies, you must train your advertising team to use new tools and platforms. This involves additional costs for training programmes and workshops. Similarly, AR implementation requires skilled designers and developers familiar with the technology. Training existing staff or hiring professionals with these skills can be costly.
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Experiences will be the catalysts behind purchasing decisions in the future. The synergy of beauty AI and AR, coupled with granular data, will enable brands to hyper-personalise their ad campaigns.
From content creation to local media marketing and digital advertising, there is no area where beauty AI and AR cannot lend a hand. As these technologies continue to progress and infiltrate the beauty & cosmetics industry, expect even more revolutionary changes on the horizon.
Looking to flourish in the e-commerce space? Start implementing AR advertising in your marketing processes. If you do not act now, you risk falling behind your peers.
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