December 25, 2023
| 5 mins read
What will more likely make your customers interact with a jewelry design: a two-dimensional static photo or a 3D model they can explore from all angles? Of course, you will pick the latter.
Like in every industry, product visuals remain among the critical elements of jewelry retail. You not only work on the flawless and ergonomic look of the final design but also showcase its best features in catalogues, brochures, and booklets. When it comes to jewelry, you must offer shoppers eye-pleasing images of the designs to stay competitive and boost sales.
While traditional photoshoots are the most common solution, in this exciting world of the digital economy, 3D model renderers serve as an incredible and cost-effective technology for jewelry retailers.
Moreover, with e-commerce skyrocketing at new heights, jewelry retailers are always finding ways to make online shopping experiences even more captivating for their consumers. 3D jewelry rendering software breathes life into designs like never before, from necklaces to rings to bracelets.
This article explains how 3D jewelry visualisation benefits both brands and customers.
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3D jewelry rendering software is a transformative digital tool that uses advanced augmented reality (AR) and physically based rendering (PBR) technology to build hyper-realistic previews of jewelry items.
With accurate lighting and texture capabilities, 3D model renderers enable you to showcase your creations authentically, offering clients a compelling preview of the final product. Shoppers can see your polished work from every angle. Every curve, sparkle, and purposeful ridge will shine. This immersive shopping experience brings the feel of a physical showroom to a smartphone app or PC screen.
With 3D model renderers, customers do not need to specify what type of jewelry design they are exactly looking for in the first place. Instead, they can easily tweak and play 3D product images at any stage of the process. Whether adjusting the product position, trying out multiple metals/gemstones, or even changing the entire design, 3D jewelry rendering services make all these possible.
This real-time feedback loop allows smooth product personalisation before making the purchase. Shoppers can preview the final design configured to suit their tastes. Retailers who use 3D jewelry rendering for personalisation witness better customer satisfaction.
Unlike traditional static images and texts, 3D jewelry rendering software offers shoppers spherical panoramas of products. Web visitors can explore designs from every angle and zoom in and out on fine details (metal textures, gemstone cuts, and design elements). Simply put, they can interact with jewelry items as if they were right before them.
If shoppers are on the fence about, for instance, what kind of gemstone to pair with the rest of the bracelet, this AR-enabled true-to-life experience will solidify their decision to buy from you. About half of customers credit AR to boost their confidence about a product’s quality.
Picture this: your customers, comfortably nestled in their homes, try on jewelry virtually pieces before purchasing. The lifelike visualisations offered by 3D jewelry rendering services eliminate the need for shoppers to make time-consuming trips to physical showrooms.
Imagine the convenience - no more battling traffic or waiting in queues. Moreover, the try-before-you-buy functionality within the 3D jewelry rendering environment lets customers virtually try on products from the comfort of their living rooms.
This not only adds a personal touch to their shopping experience but also wards off reservations regarding purchasing high-value items online.
Usually, product development and sales involve building physical prototypes, which eats up significant time and money. However, with 3D jewelry rendering software, you can considerably reduce your reliance on physical prototypes and salespersons. It decreases the odds of miscommunication and ensures that all stakeholders stay in line regarding the desired final jewelry design.
Besides, web-based jewelry rendering tools enable you to instantly update the 3D files and see the changes in real time with just a page refresh. That way, you do not need to manually work to create physical prototypes and production drawings, saving both time and material expenses.
Nothing frustrates you more than a shopper purchasing your jewelry designs – online or in-store – only to return the item later. In fact, 20-30% of e-commerce orders return to original retailers/manufacturers primarily due to fitting issues or defective material.
3D model renderers, coupled with AR, give shoppers a better idea of a jewelry piece’s materials, fit, size, and overall aesthetics. That way, they eliminate the guesswork and make well-informed purchasing decisions, eventually reducing product returns.
Never underestimate the power of word-of-mouth in today’s Internet era, where people share posts and opinions on social media without a second thought.
When a brand-new product or service that people like or have personalized entices them, they will share their experiences with their network on social media for sure. Moreover, users can create their own designs or tailor the existing ones with 3D jewelry rendering tools, leading to a wealth of user-generated content as they post about their creations online.
This sparks interest in your jewelry design, increases engagement (likes, comments, and shares), drives more organic traffic to your ecommerce website, and ultimately improves your website ranking.
As such, you will get more business from interested prospects if a trustworthy source refers to your jewelry brand.
3D jewelry rendering, made widely accessible and usable, is a significant industry shift toward a more engaging and realistic product visualisation. It is paving the way for innovative optimisations and experiences people could not see in 2D or pen-and-paper earlier.
Compared to static product images, 3D jewelry rendering lets shoppers dig deep into jewelry items from the comfort of their homes and build an emotional connection with them.
As digitalisation continues to advance, the potential of 3D jewelry rendering will only expand – clocking a global market size of around US$17 Bn by 2030. Jewelry retailers who embrace this technology as their first chance to delight their customers will outperform the competition.
So, why wait? Use captivating 3D visualisations of your jewelry products to grab attention and unlock new business possibilities.
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