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Augmented Reality: Igniting a New Era of Possibilities

Our Blogs

October 10, 2022 | 10 mins read

4 Pain Points of Buying Jewelry Online (And How Retailers Can Fix Them)

In the United States alone, the online jewelry industry grew by almost 8.64% annually between 2011 to 2019 and the sales generated reached a record-high of $8.4 billion during the last year. And all these happened before the 2020 pandemic that forced multiple businesses to shut down their brick-and-mortar stores and digitize their presence.

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Why New Beauty Brands Should Adopt AR Virtual Try-On | mirrar

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Beauty Beyond Boundaries: 6 Empowering Ways AR Try-ons Enable Inclusivity

January 9, 2024

| 5 mins read

In the ever-evolving beauty industry, technology has come into view as a power player, challenging its conventional methods by offering a transformative experience that goes beyond superficial beauty standards and conventional norms.

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Makeup, Money, and Megabytes: Investing in Beauty Tech in 2024

January 8, 2024

| 5 mins read

The beauty industry is one such space that will continue to expand. One consumer influences the other, and they influence more down the daily-beauty-routine lane. You’re always on the lookout for newer products that will enhance your beauty routine or let’s use a better term here, ‘skin-care’ routine.

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Choosing the Right Beauty Tech Partner: Essential Insights to Consider

January 5, 2024

| 5 mins read

As a business owner, you might think, “Why complicate matters with advanced beauty technology when my current business model seems to be doing alright?”

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5 New Year Resolutions for Success that Every Business Should Embrace

January 4, 2024

| 5 mins read

New Year, Same Old Resolutions? Tch. While everyone else is agonizing over gym memberships and kale smoothies, let's talk about resolutions that pack a real punch for your business.

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Beauty Shopping Gets A Makeover with AR Makeup Try-on Tools

January 3, 2024

| 5 mins read

You must have seen customers standing in front of your showroom’s mirror, worrying about which foundation shade would make their cheeks glow or whether they should put on bold, smokey eyes for special occasions.

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The Eyes Have It: Fun Facts and Feats of Virtual Eyewear Try-Ons

January 2, 2024

| 5 mins read

Step into the future of eyewear shopping with virtual try-ons. Gone are the days of endless trips to the store and trying on countless pairs of glasses. Now, you can experience the convenience and excitement of virtual eyewear try-ons right from the comfort of your home.

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The Ultimate Guide to Flawless Skin: AI Skin Analysis Unveiled

January 2, 2024

| 5 mins read

Remember that frustrating feeling of standing in the skincare aisle, surrounded by endless bottles and jars, each promising a miracle cure? You're not alone. Millions of us have spent countless hours and dollars searching for the elusive "perfect" skincare routine, often with disappointing results.

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The Role of a Video Editing Specialist for a Cutting-Edge Social Platform

January 1, 2024

| 5 mins read

Video content is the cornerstone of social media platforms. From captivating vlogs to informative tutorials, videos have revolutionized the way we consume and engage with online content.

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 Virtual Try-On Solutions for growing eCommerce Brands

January 1, 2024

| 5 mins read

In today's digital age, eCommerce has become a vital part of the retail industry. With the convenience of online shopping, customers can browse and purchase products from the comfort of their homes.

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The Lens of Innovation: How Virtual Glasses Try-Ons Redefine Customer Experience

December 27, 2023

| 5 mins read

70% of online shopping returns are due to fitting or sizing issues. Shipping and delivery logistics become needlessly complicated due to such problems. Not only that, but customers also end up simply driving to the store to avoid the hassles associated with online shopping. What

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Fitting In: Boosting Brand Loyalty Using Virtual Try-On Technology

December 26, 2023

| 5 mins read

200% - That’s the effect augmented reality (AR) has on a brand’s engagement compared to their non-AR equivalent competitors. In this highly competitive market, you need to provide more than just amazing products – you need to deliver amazing consumer experiences.

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Interactive Glam: How Augmented Reality is Reshaping Beauty Industry Marketing

December 25, 2023

| 6 mins read

Technological advancements and beauty brand marketing have always moved hand-in-hand. Moreover, for cosmetics & beauty companies, staying ahead in innovation is not just a strategy but a necessity in today’s digital economy.

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Crystal-Clear Choices: How 3D jewelry Rendering Benefits Brands and Customers

December 25, 2023

| 5 mins read

What will more likely make your customers interact with a jewelry design: a two-dimensional static photo or a 3D model they can explore from all angles? Of course, you will pick the latter.

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Effortless Elegance: The Easiest Way to Set Up Jewelry Virtual Try-On Integration

December 22, 2023

| 5 mins read

7 out of 10 Millennial consumers prefer online shopping to in-store. Naturally, bridging the gap between the digital and physical shopping experience then becomes crucial. Technology is a brand’s best friend – and features like virtual try-ons are transforming the online shopping experience. 

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AI Skin Analysis: How Technology is Transforming Skincare Solutions

December 13, 2023

| 5 mins read

In recent years, the skincare industry has undergone a remarkable transformation with the emergence of advanced AI skin analysis technology. This breakthrough in skincare, often referred to as a cosmetic analyzer, has changed the game in how we assess and understand skin conditions.

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The Power of 3D Rendering: How a 3D Viewer Revolutionizes Jewelry Shopping

December 11, 2023

| 5 mins read

As craftsmanship and creativity continue to shape the landscape of the jewelry industry, the emergence of 3D model renderer techniques takes center stage in this transformative journey. The introduction of 3D jewelry visualization brings numerous advantages for both brands and customers.

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 Contour Like a Pro: AI's Ultimate Face Shape Tricks Revealed!

December 8, 2023

| 5 mins read

Contouring has become an essential technique in the world of makeup, allowing individuals to enhance and sculpt their facial features. However, one common challenge that many face is determining their specific face shape and finding the appropriate contouring techniques for it.

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Beyond Fashion: Exploring Virtual Try-Ons Across Industries

December 6, 2023

| 5 mins read

Technology has revolutionized the retail experience, especially when it comes to virtual try-ons. While virtual try-ons were initially popular in the fashion industry, they have now expanded to other sectors such as beauty, eyewear, furniture, home décor, jewelry, watches, and accessories.

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Personalization with Virtual Try-Ons: Tailoring User Experience

December 4, 2023

| 5 mins read

In the ever-evolving landscape of today's digital era, technology has fundamentally transformed the way we approach shopping, especially in the realms of fashion and beauty. No longer confined to the traditional brick-and-mortar experience, virtual try-ons have emerged as a revolutionary force,

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Virtually Green: The Impact of AR on Sustainable Fashion

December 1, 2023

| 5 mins read

The fashion industry stands at a critical juncture, endeavoring to find harmony between style and sustainability. With an increasing environmental consciousness among consumers, there's a growing demand for eco-friendly options within the fashion realm.

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The Impact of Virtual Try-ons on Customer Feedback

November 30, 2023

| 5 mins read

In today's competitive retail landscape, providing a seamless and personalized shopping experience is more crucial than ever. With the incredible advancements in technology, virtual try-ons have emerged as a game-changer in the world of customer feedback

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AR in Retail: Virtual Trials, Interactive Shopping & Personalized Recommendations

November 29, 2023

| 5 mins read

AR experiences are interactive, technology-mediated improvements of reality that allow users to view and engage with digital information that is superimposed over the actual environment.

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AR : A Personal Touch in Every Pixel

November 28, 2023

| 5 min read

In the digital era, Augmented Reality (AR) is reshaping customer experiences. From virtual try-ons to personalized recommendations, this technology is a vital player, fostering loyalty and redefining engagement.

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AR and the Metaverse: Blending the Tangible and the Digital

November 27, 2023

| 5 mins read

In our rapidly evolving digital landscape, augmented reality (AR) is reshaping how we blend the physical and digital realms. The metaverse, a collective virtual reality space, is further propelling its potential. AR acts as a gateway to the metaverse, offering users a more tangible and interactive experience of this virtual world.

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Beyond the Feed: Unleashing the Power of Instagram AR Filters for Brand Ads

November 24, 2023

| 5 mins read

1.35 billion – that is how many people use Instagram every month.Such an enormous, highly engaged user base indicates cutthroat competition between brands. The magic often resides in small details, and Instagram augmented reality (AR) filters can be a game-changer for brands to succeed in their social media marketing strategies.

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 How Augmented Reality in Retail Boosts Informed Shopping

November 23, 2023

| 5 mins read

If you have landed here, it is likely you are a brand owner or a C-level executive in the retail sector. Now, imagine waking up to a record sales conversion on your e-commerce platform.

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Virtual Glamour: How AI and AR Are Transforming Beauty Ads

November 20, 2023

| 5 mins read

Beauty advertising has made tremendous strides over the years, and with technological advancements, it continues to evolve. Moreover, in an era dominated by artificial intelligence (AI) and augmented reality (AR), beauty advertising is undergoing a significant facelift.

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Unlocking the Future: Web AR Face Tracking in Digital Engagement

November 20, 2023

| 5 mins read

Web AR face tracking, a rapidly evolving technology seamlessly blending augmented reality (AR) with facial detection and tracking capabilities, is set to revolutionize the way we engage with digital content.

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How AI Skin Analysis Technology Takes the Lead Over

November 17, 2023

| 5 mins read

The beauty industry has welcomed artificial intelligence (AI) with open arms across its tiers, witnessing a booming horizon of the technology’s influence. Brands have adopted AI beauty to primarily address customer pain points, including waste and hygiene due to community testers and samples.

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Revolutionizing Your Skincare Routine with AI Skin Analysis

November 16, 2023

| 5 mins read

Unless you’ve been living under a rock for the past few years, you are no stranger to the effects of AI. From manufacturing to healthcare, software to banking, artificial intelligence has permeated into various industries. 

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 The Tech-Infused Symphony of Virtual Try-On and Jewelry Stacking Trend

November 13, 2023

| 5 mins read

In the ever-evolving landscape of fashion, technology has emerged as a transformative force, reshaping the way we experience and interact with style.

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What Shoppers Love: 3D rendering and Configurators for Jewelry Shopping

November 10, 2023

| 5 mins read

Jewelry, with its inherent personal and precious nature, is deemed an asset by many. But this very jewelry poses a unique challenge for online retailers. The desire to see and try on jewelry before making a purchase is natural but often hindered in the online shopping space. 

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Navigate the Future of Mobile Commerce with AI-Powered Trends

November 8, 2023

| 5 mins read

You’re probably reading blogs like these on your phone or a laptop. At the time of your visit, you see targeted ads that might have used the power of an AI tool to reach the right users. Maybe it was an AI-powered tool that brought you here too.

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Carats to Clicks: How 3D Viewers for Jewelry Help Brands & Shoppers

November 6, 2023

| 5 mins read

Technology is moving as fast as possible to bring convenience closer to our fingertips. Technology is playing a pivotal role in shaping a futuristic digital extension for countless industries, including the jewelry industry.

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Sustainable AR-tistic Vision: Building Green Businesses with AR

November 3, 2023

| 5 mins read

While AR tech became renowned by seamlessly embedding itself within games, well-loved apps, and platforms, it has now spread into various industries like beauty, healthcare, education, e-commerce, and sustainable sectors. 

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Personalization Perfection: How 3D Product Configurators Boost Ecommerce

November 1, 2023

| 5 min reads

Imagine you are a customer looking for that perfect piece of jewelry, you have a vision in your mind, but you can't quite find it in the typical online store. Frustrating, right? Now, stop imagining and start building your dream product.

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From Flat to Fabulous: How 3D and WebAR Supercharge Shopify Experience

November 1, 2023

| 5 mins read

In a world where digital transformation is not just a buzzword but a business imperative, the ability to offer an engaging and memorable shopping experience has become a key differentiator. With customers' expectations evolving at a rapid pace, merely showcasing products is no longer sufficient. 

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The Future of Retail: WebAR for Ecommerce Products

October 28, 2023

| 5 mins read

There’s one thing about shopping that people love, trying the products on or putting them to practical use to a certain extent. This is hardly possible when it comes to online shopping.

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The Best Choice for Your Business: Web AR vs App AR

October 28, 2023

| 6 mins read

Augmented reality on web has become a huge part of our lives. Yes, you might not even notice it at times but it’s right there. From being just for entertainment, it has now become more mainstream and an expectation of a tech-savvy customer base.

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From Conventional to Cutting-Edge: The Power of AR and AI in B2B Advertising

October 25, 2023

| 6 mins read

In today’s digital economy, the need for organizations to meet customers’ evolving expectations for responsive, personalized experiences has never been any more significant. Brands are increasingly integrating newer content formats into their B2B marketing strategies to engage their followers and audience.

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AR Platforms: A Game-changer for Enterprises

October 23, 2023

| 5 mins read

Do you know that 2 out of 5 consumers are ready to pay more for the same product if they can experience it through AR first? Meaning: By simply using an augmented reality platform to present your existing product/service, you stand to double your customer base. Can any business refuse that kind of profit?

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Jewelry Storytelling with AR: Connecting Customers to Your Brand

October 12, 2023

| 6 mins read

Jewelry has always been more than just an accessory. For jewelers, it has been synonymous with luxury, elegance, and craftsmanship. For customers, it has been a symbol of heritage, love, and personal style.Every jewelry piece tells a unique story, and augmented reality (AR) is a game-changing tool for infusing life into those stories.

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Connecting with Gen Z: The Power of AI-enabled Social Media Marketing

October 9, 2023

| 6 mins read

A whopping 80% of Gen Z consumers buy from brands with personalised marketing. And despite their young age, almost half of the global consumer spending can be attributed to Gen Z’ers alone.

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Technology Meets Skincare: How Beauty Tech is Changing the Game for Big Brands

October 3, 2023

| 5 mins read

The global beauty industry — worth around half a billion dollars today — is evolving. Tech intervention and shift in mindset are revolutionising what products are developed and how people shop.Shopping habits are changing.

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Integrating Web AR into eCommerce

September 28, 2023

| 5 mins read

Imagine this: an immersive world where customers interact with digital objects while shopping online as they would in real life. Plus, they can unlock these virtual experiences directly via a web browser without the friction of downloading memory-heavy apps – all these in a single click.Welcome to web augmented reality (AR) in eCommerce.

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Behind the Magic: A Deep Dive into mirrAR AR SDK

September 26, 2023

| 5 mins read

Most people depend only on their fashion-enthusiastic friends for the right fit, colors, and patterns while shopping for clothes. The result: product returns due to poor fit, quality, or style.An average retail brand bears US$165 Mn in product returns for every billion-dollar sale.

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AR Shopping Mirrors: Reflecting the Future of Retail Experience

September 20, 2023

| 6 mins read

Every shopper knows the pain of finding the ideal jeans or shirt, for it is as hard as finding a needle in a haystack. While some customers are pretty sorted about what they are looking for, others approach salespersons for assistance. The whole process overwhelms customers, especially those who are not exactly sure about their preferences.

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Augmented Reality in E-commerce Business: Trends, Benefits, and Beyond

September 13, 2023

| 5 mins read

Since its inception, e-commerce has made significant moves to boost customer experience and bring more buyers into the fence. As people flock to the digital space, global retail e-commerce sales will grow nearly 11% during 2023-2027.Still, e-commerce lags behind traditional shopping in one area – the ability to engage with products in real before the purchase.

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From Pitch to Purchase: How B2B AR and 3D Product Demos Streamline the Sales Cycle

September 8, 2023

| 5 mins read

The B2B sales cycle runs on relationships, and those do not end when customers purchase. Over the past few years, sales processes have undergone tectonic changes. The customer buying pattern is no longer the same.As such, B2B companies across industries are switching to leading-edge technologies to offer better, more compelling shopping experiences.

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Reality Remix: Understanding the Differences Between VR, AR, and MR

August 30, 2023

| 6 mins read

As the metaverse gains momentum nowadays, virtual reality (VR), augmented reality (AR), and mixed reality (MR) have seen massive adoption. Collectively called extended reality (ER), these immersive technologies will represent a lucrative market of US$ 138.5 Bn by 2030.

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