mirrAR × SuperU AI: From Silent Carts to Saved Sales

We partnered with SuperU to fix the rising cart abandonment issue for our jewelry partners. Their AI agent calls customers within 24 hours of an unfinished checkout, clears doubts, and helps them complete the order.

Who we are and where we fit

mirrAR builds AR and VR try on technology for jewelry brands. We power the immersive try on across web, apps, in-store mirrors, and social.

We serve leading Indian and global brands. Our role is simple. Make trying feel real and make buying feel easy.

The problem brand teams brought us

Cart abandonment kept climbing despite a strong try on engagement. Brand and CX leaders asked us to help customers move from “I like it” to “I bought it” without adding a headcount.

We heard the same patterns:

• “Will this fit for everyday wear?”
  
  
• “What about metal purity and care?”
  
  
• “Can I trust delivery timelines and return?”
  
  
• “I will do it later,” and then life gets in the way
  
  

AR showed the piece well. It did not resolve lingering doubts at the exact moment they mattered.

What shoppers were really thinking

People abandon carts for human reasons. They want reassurance from a voice they trust. They need one helpful nudge that respects their time. A quiet screen does not give that. A timely, human sounding call does.

• Confidence gap: Fit, care, and authenticity questions stall decisions.
  
  
• Time gap: Shoppers get interrupted. They forget to return to checkout.
  
  
• Trust gap: Delivery, warranty, and returns need plain answers, not fine print.
  
  

Why voice and why the 24 hour window

You convert intent while it is still warm. A friendly agent who calls within a day feels like service, not pressure. It calls the shopper while they still remember the piece, the size, and the price.

Voice works because it is:

• Immediate: Answers arrive in seconds, not after another login or form.
  
  
• Personal: Tone and pace match the shopper, not a static FAQ page.
  
  
• Complete: One conversation can resolve size, care, delivery, and returns.
  
  

Why we chose SuperU

We evaluated tools and partners. We chose SuperU for five reasons.

• Day one support: Their team made onboarding simple for our engineers and CX leads.
  
  
• Natural conversations: Flows sound like a helpful associate, not a robot.
  
  
• Tight controls: We set brand tone, guardrails, and escalation paths in one console.
  
  
• Clean integration: APIs fit our WebAR, mobile SDKs, and in store mirrors with minimal lift.
  
  
• Fast time to value: We went from plan to live pilots in weeks, not quarters.
  
  

How the integration worked

Map the trigger

We defined a clear event. A shopper adds items to the cart and does not complete payment. That event hands off the minimal details needed to personalize the follow-up.

Design the conversation

Our CX team and SuperU prepared jewelry specific scripts. We covered fit, metal purity, stone care, delivery timelines, exchange rules, and gentle pathways back to checkout. We tuned the tone for each brand.

Build and test

We connected events from CRM to SuperU’s call workflow. We ran sandbox calls and fixed edge cases. We reviewed consent handling and DND rules with brand legal.

Launch and learn

We started with priority SKUs and high intent traffic. We measured answer rates, call outcomes, and order completions. We updated scripts weekly based on real calls.

What changed in the first 2 to 3 months

• Recovered sales: We saw 30 to 40 percent of abandonment cases convert after the follow up call.
  
  
• Happier teams: Support handled fewer repetitive questions. Store associates met better informed customers.
  
  
• Cleaner journeys: Online to in store handoffs carried context, so no one repeated themselves.
  
  

A simple journey map

1. Try on on product page or the smart mirror
   
   
2. Add to cart
   
   
3. Pause before payment
   
   
4. SuperU agent calls within 24 hours
   
   
5. Doubts resolved during the call
   
   
6. One tap path back to checkout or store appointment
   
   
7. Order placed or store visit with context
   
   

Operational guardrails that mattered

• Respect for consent: We call only opted-in customers. We log preferences and honor DND.
  
  
• Brand tone: Scripts read like your associates speak. We review language with your team.
  
  
• Escalation: Complex cases escalate to humans. The agent hands off cleanly with notes.
  
  
• Data minimalism: We pass only what the agent needs to help. Nothing more.
  
  
• Clear attribution: We tie call outcomes to completed orders for transparent reporting.
  
  

What our clients noticed

Leaders saw more finished orders without discounting. CX heads saw fewer tickets about the basics. Store managers saw customers walk in ready to try a size or pick up the exact piece they discussed on the call. Everyone spent more time on styling, less on repeats.

Voices from the floor

“The follow up felt like service, not sales. I already had answers before I visited the store.”
Customer feedback shared by a flagship store team

“Our associates focus on taste and styling now. The agent clears the common doubts first.”
Regional retail head

What our team learned

• Timing beats volume. One well timed call outperforms a stack of emails and push alerts.
  
  
• AR needs a voice. Seeing brings interest. Being heard brings commitment.
  
  
• Start focused. Begin with your top categories and refine scripts using real calls.
  
  
• Keep language simple. Plain answers reduce friction and build trust.
  
  

Would we recommend SuperU?

Yes. SuperU earned our trust from day one. The setup was smooth. The team was present. The voice flows worked with jewelry needs. Most importantly, our clients saw recovered revenue in weeks.

What is next

We will expand coverage to more SKUs and regions. We will test language variants and call windows by market. We will deepen the link between online sessions and in store appointments, so every conversation picks up exactly where the last one ended.

‍Book a joint MirrAR × SuperU walkthrough. See a live abandonment recovery flow on your catalog and plan a pilot that fits your brand.