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February 16, 2024

| 5 mins read

From Selfies to Interactions: A Swift Guide on AR Filters

From Selfies to Interactions: A Swift Guide on AR Filters

Revitalizing digital experiences is crucial today. A brand, at a point or another will have to accommodate this facet of digital activations. At mirrAR, we've observed a notable rise in Augmented Reality (AR) usage and social media filter exploration. However, some marketers remain hesitant, perceiving AR filters as overly complex or costly for their brand. But that isn’t really the case. 

Thanks to the seamless fusion of AR filters and social media, businesses, big or small, now have a chance to tap into this augmented reality platform social media tech. A basic concept could lead to major interaction and buzz!

But first, let’s get the basics down.

What is Social Media AR?

Let's dive into the world of Social Media AR, where Augmented Reality meets your favorite social hotspots like Facebook, Instagram, and Snapchat. Imagine cool camera AR filters that not only entertain but also foster connections between customers and brands or stores. These AR filters are more than just fun; they're interactive experiences that blur the line between the digital and physical worlds, creating memorable moments for users.

While other platforms also boast AR features, today we're shining the spotlight on the top three: Facebook, Instagram, and Snapchat. These platforms are at the forefront of AR in social media, offering a range of AR experiences that engage users and drive brand interactions.

So, remember when Snapchat dropped its “Lens” camera tricks? Yeah, those were the days! Suddenly, we could all turn into robots, zombies, or even puke rainbows – all thanks to AR filters. Then came Facebook, jumping on the bandwagon with its own face filters during the 2016 Olympics. Picture yourself with flags on your cheeks, representing your fave countries. Ah, the memories!

But wait, that's just the beginning! Since those early days, AR in social media has come a long way, evolving into a whole new ball game.

Okay, but what are the different kinds of AR filters?

Face Filters

You know those cool AR filters that jazz up your selfies? They're like magic! With face-tracking technology, your phone's camera can track your every move, adding funky effects to your face in real time. Think sparkly eyes, quirky eyebrows, or even funny hats – the possibilities are endless! And let's be real, these augmented reality social media gems are what make sharing selfies so much fun! They're the stars of the show in the world of social media AR, bringing a whole new level of creativity and interaction to our feeds.

Voice Filters 

Have you ever tried those cool AR filters that change your voice on Snapchat? They're like having your own sound effects studio. With voice filters, you can sound like a robot, a chipmunk, or even a monster – all with just a tap. And get this, some filters even respond to your voice, triggering fun effects or interactions. It's like talking to your phone and having it actually understand you! With Snapchat's AI, these filters are getting smarter by the day, picking up on more words and making our chats even more fun. Plus, they're part of the whole social media AR craze, making our posts stand out in the crowd.

Hand and Body Filters

Do you know what's shaking up the social media AR scene? It's not just about funny faces anymore – now, platforms are getting a grip on your moves. While facial tracking's been hogging the spotlight, it's time for hands and body to join the party. Picture this: you're not just playing with filters; you're waving your hands and dancing, making the AR magic happen right in front of you. With this evolution, the possibilities for interactive experiences are endless.

AR Objects 

Let's talk about AR objects – they're like the coolest party guests in the social media AR world! These virtual goodies aren't just floating around randomly; they're anchored to your real-world space, thanks to a nifty tech called SLAM. Short for Simultaneous Localization And Mapping, SLAM helps the camera create a secret map of your surroundings, ensuring these AR objects know exactly where they are and how to blend seamlessly into your environment. So, when you see that adorable animated character chilling on your table, just know it's all thanks to SLAM making the magic happen in real time!

There are other types of filters such as AR billboards, AR posters, landmarks, AR games, and so many more. 

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Gotcha. As a brand, how do I use AR filters for my business?

Let's delve into the wonders of AR filters and the captivating realm of social media AR! Prepare to be dazzled by how augmented reality social media is reshaping the way we engage with brands and products. Imagine this: Brands leveraging AR to create unforgettable experiences that span every aspect of your consumer journey, from discovery to unwavering loyalty. It's not just about delivering a message – it's about making it stick and, dare I say, fun! And here's the kicker: Interacting with products featuring AR experiences skyrockets purchase conversions by a whopping 94%, proving that AR isn't just a gimmick – it's a game-changer for brands looking to reel in new customers.

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And get this: A recent study found that a staggering 79% of consumers are itching to try out AR before making a purchase, while 67% are eager to experience it at events and conferences. Plus, a whopping 74% are all about using AR for entertainment like concerts and sports events. With stats like these, it's clear that AR isn't just a passing trend – it's a whole new world of engagement waiting to be explored!

Get ready to explore the captivating world of AR filters and the ever-expanding realm of social media AR! With an estimated 1.4 billion AR device users projected by 2023, it's clear that the future is AR-driven, and brands need to hop on board to stay relevant. Those embracing augmented reality social media are reaping the rewards, from boosted brand awareness to skyrocketing sales and performance metrics that speak volumes.

It's not just a trend – it's a revolution, and brands ignoring it do so at their own peril. With the potential to supercharge the global GDP by a staggering $1.1 trillion by 2030, there's never been a better time to invest in AR. In a world where consumer experience reigns supreme, AR filters offer brands a golden opportunity to forge deep connections with their audiences, drive conversions, and elevate brand performance to new heights.

So, why wait? Start your journey into the world of AR in social media with mirrAR today and unlock the limitless possibilities of social media AR!

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