14th December, 2020 | 4 min read

Augmented Reality and Jewellery in 2020

Jewellery is expensive and a very individual asset for Indian households. Therefore, there’s a constant need to justify the high price and explain the value of each type of gemstone and metal.

The industry is becoming outdated because many retailers have been slow to structure an online presence. Thus, customers these days who prefer to buy online sometimes experience inconvenience with the necessity to go to shops to try on some items, only 4 to 5 percent of jewellery sales happen online. When it comes to buying jewellery, customers still prefer physical stores available.

While the world is weathering an economic crisis, with nations building respective strategies to sail through, the jewellery industry has also slowed down but haven’t been able to impact it greatly since there has been a great deal of traffic coming over the online retail websites and providing innovative and realistic customer experience while shopping online and the industry has managed to stay afloat.

Thankfully, through augmented reality, many problems have been solved.

Exclusive brands like Tanishq, Forevermark, PC Jewellers have already implemented augmented reality in jewellery via MirrAR and have begun reaping the advantages. Augmented reality is already reshaping classic retail, making it more fascinating and exciting.


Why use Augmented Reality in the jewellery industry?

Impact on Sales & Profits: AR empowers customers with the flexibility to examine and customize products in 3D while shopping. Involving customers through the shopping process is turning into a progressively competitive process. With augmented reality, retailers will have a brand new way to contend with completely new customer expertise that results in higher sales and accumulated client satisfaction.  This not only benefits the customers but also the retailers by making their work easier and faster.

Enhancing the user experiences: The 21st-century consumers have shifted from buying things in store to purchasing items online. And the biggest roadblock for jewellery e-stores has been for customers to try on products. Customers usually struggle to visualize items that are two-dimensional. Browsing rings, necklaces, and other jewellery cannot give a real sense of size, looks, and details, and moreover often leaves a wrong idea about a product and detail. 

Augmented reality and AR apps have solved this: Try-before-buy is a great strategy for online shopping if paired with AR. Selling jewellery is about invoking desire and need, and nothing drives it like trying on jewellery. Augmented reality apps offer a chance to do it virtually at home or anywhere else.

In-store selling also can be changed with help of augmented reality. Mirrors, screens, dressing rooms  – one can use it all with AR to impress and attract shoppers. jewellery AR apps also allow user data collection which then can be used to personalize sale offers or adjust the marketing strategy. AR eventually drives interest to interact with a produc,

Marketing: Every advertising campaign using augmented reality products will bring top-notch experiences to customers, as well as a deeper knowledge of the product while sitting at home. Thus, better brand awareness. AR is more than just about gaming. It’s proven to be one of the ruling forces behind sales and marketing techniques over the next decade. Using AR, businesses will be able to enhance the experience they give to their customers and improve their brand and sales through it.

One of the oldest types of advertising in the jewellery industry is publishing product catalogs. In this regard, an augmented reality app for smartphone owners can turn every item of catalogs into 3D animated models, find out more at MirrAR.


How does AR solve the challenges for jewellery retailers?

New-age shoppers are always at the look-out to find the most convenient way of shopping: Using AR to provide them with the opportunity to try-on jewellery in an augmented reality platform and browse and to be able to access digital AR jewellery catalogs at home will definitely attract people’s interest and save their time.

Quality data through AR: The app has multiple track points for generating useful data at every instance, such as by keeping track of every customer browsing history, keeping track of data of what kind of jewellery the customer is looking at, and to provide better recommendations. The app is generating data from your actions and is processing it at the backend. And with every usage, the app gets to understand you better and offer you better solutions and services.

Digitize your Inventory: Many retailers to date show their inventory through photos, or gallery since carrying your entire inventory can be impractical, and also a high probability to be mugged, if you are carrying your inventory everywhere. Through AR you can digitize your entire inventory and allow customers to browse through the digital inventory and try various products through AR technology. Digitize your inventory now through MirrAR and get your customers to try-before-buy your jewellery on your website with MirrAR AR technology!


Final Verdict



A recent survey of 1,000 shoppers, conducted by e-commerce agency PushOn, found that 45% of people would be more inclined to spend larger amounts online if the technology was available that could help them envisage products before they purchased. The survey revealed that consumers want to use augmented reality (AR) technology – for example via an app that would allow them to place virtual images of products over a real-world view – to test products before they buy them. It is already being used in the fashion industry and it is progressively ramping up in the Jewellery industry.

By implementing mirrAR’s products in your business it will help you in increasing the sales of your products and enhance the customer experience. Visit us at mirrAR !!

Posted by mirrAR by SDM

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