30th August, 2021 | 6 min read

13 Augmented Reality Statistics
You Should Know in 2021

Posted by mirrAR by SDM

The growth of augmented reality (AR) applications in recent years can be attributed to solutions that allow consumers to visualize products and imagine what it might feel like to own the product or experience the service before actually purchasing it. As augmented technology becomes more sophisticated and the cost-saving and business applications expand, the demand and investment in AR will increase. There are a few key advantages to augmented reality, but one of the most important is usability. True AR interfaces provide an intuitive and elegant user experience for a variety of services and technologies.

Here are 13 augmented reality statistics that you should know before wrapping up 2021:

64% of marketers are already using or expecting to use AR and VR in the near future. As people increasingly expect personalization, marketers must be able to reach consumers and deliver on these expectations. This can be achieved by implementing augmented reality technology to customize preferences and on-demand services for each individual customer.

Retail will account for 5% of AR use by 2022. This is one of the key augmented reality marketing statistics. Because while many people tend to relate AR solely to the entertainment industry, the tech is expected to become more prevalent in shopping, and almost every aspect of our lives.

61% of consumers prefer retailers that incorporate AR experiences: Customers want to know that the products they buy can meet their needs. In the jewellery industry, India’s first augmented reality platform MirrAR, allows customers to try on different jewellery designs and know how the product fits, feels, and explores the intricacies of unique designs at their convenience. Having this power at their customer’s fingertips with AR means that retailers can see a decrease in returns.

40%  higher conversion rates with AR: Grow your conversions with AR Using 3D technologies in your online shopping experience can increase your conversion rates by up to 40% as your customers can experience what it feels like to own the product without buying it first.

2.4 billion total AR users worldwide by 2023: By 2023, there will be an estimated 2.4 billion mobile augmented reality (AR) users worldwide, an increase of 2.2 billion from the 200 million in 2015. Tim Cook said that interacting with AR will become a daily activity. As people become more comfortable using AR, retailers will have to innovate and keep up with how the market is changing.

40% of consumers say they would pay more for convenience: Online retail accounts for 11% of all retail sales. When customers shop in-store, they’re able to see, touch, and feel your product selection. Customers that are shopping online, however, can experience how a product will appear in their house, on their kitchen counter, or on their self using AR. For online retail, that means higher margins on existing spending and higher quality, “hands-on” experience for customers.

70% of consumers 16 to 44 years old are aware of AR: 70% of consumers between ages 16 and 44 are . What’s impressive about this figure is that AR has just become available to most consumers only a few years ago. We’re seeing an adoption rate that is allusive to the early days of e-commerce.

58.3 % of people have a lack of understanding of AR: A lack of identification of the advantages of Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) is a major drawback in businesses integrating these technologies with their companies. The runner up statistic showed that the lack of proof on ROI (Return on Investment) is the second reason they are not integrating.

35% of the work time augmented in the health industry: The business services industry was only able to manage 16% shockingly. The opportunity of this technology was more strongly felt in sectors such as healthcare, manufacturing, and construction. Given the current pandemic, any boost for healthcare is a big win! 

100 million consumers will use AR to shop in 2020: Gartner estimates that over 100 million consumers will use AR to shop in 2020. In a traditional retail space, if 100 million people walked through the store, most would have a similar shopping experience. With AR, retailers can customize how each user experiences a product. With targeted offerings in the retail space, AR shoppers will be able to have a more impactful, personalized shopping experience.

80% of end-users spend more than 1 full minute within each published WebAR experience. Furthermore, according to data, 50% of users spend greater than 2 minutes interacting within a single WebAR activation.

56% of customers say AR boosts their confidence about the product quality. AR lets customers try products virtually. And this try-before-you-buy concept is only going to get more popular in retail. Such experiences allow for no-risk purchasing, enabling shoppers to make effective decisions.

41% of businesses believe they are more likely to be preferred over competitors if they provide AR experiences to buyers. And this makes sense. When consumers get a more engaging and personalised shopping experience on the back of augmented reality and other techs, they would foremost prefer that brand delivering them that experience.

The Limitless Opportunities AR Brings to Business Owners

Augmented reality (AR) has blurred the lines between the digital and physical realms and the data shown by the augmented reality marketing statistics is a promising sign that it will hold a key role to play in online and offline businesses. Hence, it provides a different way to communicate with colleagues, customers, prospects, and suppliers. AR has shown immense market capabilities until now, and it’s only at the early phases of unleashing its true potential.

Let’s say you’re shopping for a new bracelet, necklace, or diamond ring. You would perhaps find yourself flipping through magazines, browsing products online, or inside brick-and-mortar stores. Now recreate your shopping experience from the comfort of your home and in a totally immersive manner. Augmented reality apps statistics show that smartphone apps built on AR are the future.

Businesses are in a continuous rush to level up customer experiences and roll out the red carpet for innovative and exciting trends. As such, there’s enough scope for AR in our significantly consumption-driven lifestyles. From a business perspective, AR offers way more than just a better customer experience.

From product development, marketing, and maintenance to onboarding, training, and communication, AR has proven its value as an integral business solution.

How Jewellery Business Owners Can Use Augmented Reality to Achieve Higher Growth

The jewellery industry has always banked on physical interaction to sustain sales. But, the market circumstances since the outbreak of the COVID-19 pandemic have stressed the need for businesses across the board to adapt and innovate. 

AR has offered a thriving virtual shopping opportunity with the ‘try-before-you-buy’ model. It has re-imagined the conventional jewellery retail to be even more compelling for the new-gen purchasers. With AR-driven virtual try-on, people can engage with brands and their products seamlessly and conveniently, resulting in better consumer engagement and greater sales. Also, jewellery retailers can access multiple data when they equip their websites with AR. They can then leverage those insights to monitor the performance of their offerings and implement a holistic customer assessment to serve their buyers better.

If you want to take your jewellery business to the next level with AR, mirrAR is always up to help you. We offer a wide range of solutions to help retailers and suppliers tap on the power of AR and scale their businesses. Our products work well in both physical and digital stores. To that, our support team is always there by your side, addressing your needs and concerns.

Big names in the jewellery space, including Tanishq, PC Jewellers, Amrapali, and Kalyan Jewellers, have trusted mirrAR, and so can you. Now let your global customer base try out your jewellery virtually with power-packed AR solutions. Write to us at mirrar@styledotme.com to get more information about mirrAR

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