The 21st-century is an era of digitisation and virtual try-on jewellery is paving the way for a new way of shopping online.
As more and more people have access to and are recognising the benefits of technology, our entire world is getting online.
Everything and anything is available online - jewellery is no exception to this.
Online jewellery shopping is becoming increasingly common among consumers due to a variety of reasons.
Jewellery is appealing to both men and women of all ages and cultures, and the industry is highly diverse as there is a range of products that can be made from different mediums such as gold, silver, diamonds, gems, beads and so on.
The pandemic has further escalated consumer’s preference for virtual try-on jewellery.
Though shops have reopened, online jewellery shopping has progressed, with jewellers now providing more online platforms to mimic the in-store experience for those shopping from home.
According to McKinsey and Company, online jewellery transactions are projected to account for about 18% of all sales of online branded jewellery by 2025 and one of the prominent factors is the usage of smartphones in India.
In India, the current demand for online jewellery is about $135 million, and it has been rapidly growing in recent years, with a projected market of $2 billion by 2022.
So, buying and selling jewellery online is a big market and can be hugely lucrative.
How to start an online store to sell jewellery? Here are the steps:
You need to do your research and identify market opportunities before making and selling jewellery.
There are plenty of ways to gather information, including jewellery industry insights, following jewellery blogs, keeping an eye on Google Trends to look out for trending topics in the industry, conducting your product research, and checking out your competitors in the market.
One of the first things to consider when selling online is your niche
What kind of jewellery are you passionate about and want to provide to customers?
If you have a specific niche, it is much easier to succeed in a busy market like the jewellery industry.
It’s important to know what you are offering and who you are selling to.
For instance, if you are selling an exclusive range of diamond engagement rings, your audience will be people in relationships, at a certain income level.
You will have to curate a space for your business in this huge world of the internet.
Start to choose from online marketplaces and social media platforms; you can have your own self-hosted online store.
To create an omnipresence, you can exhibit your business in more than one domain.
The next step is to set up your online store and get your products out there. You will have to make your jewellery pieces stand out and create an aesthetic experience for customers similar to that provided by an exquisite jewellery store.Take high-quality product photos which appeal to the audience through their device screens.Write captivating and detailed product descriptions for the audience to get them to know about the pieces. Remember - jewellery is all about details.
Take high-quality product photos which appeal to the audience through their device screens.
Write captivating and detailed product descriptions for the audience to get them to know about the pieces. Remember - jewellery is all about details.
Jewellery should be offered at appropriate prices while being inclusive of a seller’s costs. Be consistent with your pricing and provide price break-ups on your website.
For instance, in the case of gold jewellery, mention in detail the making and wastage charges, prices of gems and stones, etc.
It builds on accurate information and trust. Online selling also requires other important details to be listed, regarding shipping and delivery, payment gateways, return and refund policies.
Your target audience will fall in love with your mission, vision and goods if you have a strong brand identity.
A distinctive brand name, a beautiful logo, a powerful website and a striking colour palette are all essential components of a successful brand.
If you want to target a wide digital audience, then reaching out through Facebook and Instagram ads can be useful.
You can experiment by collaborating with influencers and celebrities with a large social media presence.
Use SEO activities for generating organic traffic. Email marketing is another effective way to create long-term relationships with your existing and new customers.
In such a competitive market, you have to keep evolving and upgrading your business to create your digital footprints.
What’s the next big thing in the online jewellery world?
The answer: virtual try-on jewellery.
Jewellery is a tactile category, which means consumers like to look at and try items before purchasing them.
Customers who shop for jewellery online, on the other hand, do not get a true sense of the size and details.
Also, buying such an expensive consumer product requires solid trust and engagement between buyers and sellers.
To provide an extravagant in-store experience for online jewellery shoppers, the jewellery industry has witnessed the integration of virtual technology features into online stores namely the latest virtual try on jewellery
Augmented Reality (AR) is a technology that incorporates the features of an app, your smartphone camera and the real-world environment to create an immersive experience.
Online jewellery brands now provide customers with virtual try on jewellery experiences without them needing to visit their stores.
Top jewellery brands such as CaratLane, Tanishq, Forevermark, Amrapali and PC Jewellers have teamed up with companies that develop virtual try on jewellery applications.
With a virtual try before you buy feature, customers can easily scan their faces or hands and try the ornaments they prefer.
The app instantly positions the ornament in the correct location and provides customers with additional features such as the ability to zoom in and examine intricate details.
There are some other exciting options as well, such as mixing and matching specific parts from different jewellery pieces and customising your own piece.
Customers may also use the metals and other materials offered by the app to create their own ornaments from scratch.
If you want to sell jewellery online and integrate the power of AR technology, mirrAR has the finest solutions for your needs and requirements.You can digitise your inventory and provide it in the form of an e-catalogue to your customers.Every item on the e-catalogue can be tried on by customers themselves or they can choose for friends and family. Embrace the interactive AR jewellery try on technology with mirrAR and provide your customers with a refined shopping experience. Take a step forward and get a headstart.