25th May, 2021 | 8 min read

How Can Jewellery Brands Go Digital?

To get around the limitations of the physical world, businesses all over the globe are opting for the digital route. Digital technologies such as augmented reality (AR) have changed the way consumers interact with a product by providing them with a more enjoyable shopping experience. According to the World Gold Council’s report titled ‘Online Gold Market in India’, the COVID-19 disruption caused jewellery retailers to re-evaluate their business models. Additionally, it also discusses the increase in online retail adoption across industries. In this digital age, the ability to go online is a necessary supplement for jewellery brands in addition to their brick-and-mortar stores. A shift in strategy is critical, and as a result, jewellery brands must create an online presence!

Jewellery brands can use the following strategies to achieve great success online:

Digitizing their Inventory

The first and most important step in taking one’s jewellery business online is to digitise the inventory. Jewellers can digitize their entire jewellery collection (from rings to jewellery sets!) and use mirrAR, the world's fastest-growing augmented reality technology platform, to empower it with a virtual try-on experience.

Building a Website

Creating a great website is essential for attracting customers across the globe. mirrAR also contributes to transforming how customers interact with the websites. Users can not only view the entire jewellery catalogue, but they can also virtually try on these pieces! It is a comprehensive method of connecting with customers online, displaying inventory, and amplifying the shopping experience, resulting in increased sales and decreased returns. A great way to improve the visibility of the website is through Search Engine Optimization (SEO). Ensure that all content is SEO-friendly, as this will bring in more traffic, increasing the chances of converting prospects into customers.

Customizing their Jewellery & their Experience

Another trend that is gaining traction is customization. Customizing jewellery has grown in popularity in the last year, and customers are looking for jewellery that expresses their personality. Whether it's a piece that allows the customer to select the metal or a specific design, customizable jewellery has made a name for itself in the industry. Another way to achieve personalization is by allowing the consumers to customize their shopping experience through effective search.

Efficient use of Social Media & Influencer Marketing

Social media is an excellent way to engage with current clients, target potential customers, and increase online traffic. Jewellers can raise brand awareness and promote their jewellery collection online by developing creative marketing campaigns highlighting their products. To keep their viewers hooked, brands must leverage their reach by creating engaging and informative content. Brands must extend their reach through the creation of engaging content. Collaborating with influencers to promote the brand's jewellery can also help the brand strengthen its positioning and expand its reach. Additionally, they can also create one-of-a-kind, engaging marketing campaigns with influencers in which they can participate in a jewellery try-on experience and encourage their followers to do the same! These types of activities will aid jewellery brands in raising brand awareness and encouraging customer interaction. 

Adoption of Immersive Technologies

Immersive technologies such as augmented reality (AR) and virtual reality (VR), help in bridging the physical and digital gap in the e-commerce world. Customers are more pleased when they visit a website that allows them to try-on products virtually before purchasing them. This technology makes the customers feel connected to the products and gives them an experience close to the one offline stores have to offer. In this digital era, immersive technology can surely boost sales, and this is where mirrAR comes in. It allows the brands to stay ahead of the competition by building consumer trust, boosting engagement, increasing conversion rates, and lowering returns. mirrAR can be integrated into a jewellery brand's website to achieve the desired results.

With the growth of the digital economy, the future is all about being one with the digital curve. Jewellery brands can improve their customers’ experience by incorporating cutting-edge technological innovations, such as mirrAR's AR-powered solutions into their products. Focusing on digitization and adoption of immersive technologies into one's jewellery business can help them achieve better brand awareness, increased sales, and provide an unforgettable shopping experience to their customers.  

Get more information about mirrAR by clicking here or write to us at mirrar@styledotme.com

Posted by mirrAR by SDM

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