29th May, 2021 | 8 min read

Google I/O 2021: Why Google Is Serious About AR
(And Why Every Business Should Be Too)

One, Google I/O 2021 was epic in every sense.

Two, the Material you design hogged all the attention.

However, in between Android 12 and Pixel Buds, Google made several other announcements that are a big leap not just for the company, but also for the tech world at large. One of those announcements was around Augmented Reality.

A couple of years back, Google took a step forward to make AR practical for end consumers. It added augmented reality objects to search. There were several 3D animals that you can see in Google search using AR. The objective was to make learning easier and exciting and thereby delivering users a better experience.

Google search AR Animals
(Image courtesy: 9to5Google)

Latest Announcement

During Google I/O 2021 event, the company announced that it’s adding to the list of AR objects available in search. It now also includes famous athletes like Simone Biles, Megan Rapinoe, and Naomi Osaka. You can view these athletes in your space in action. 

What does this mean for AR?

Augmented reality has made a significant mark in the mainstream tech scene in recent times, especially in the business world. Once a good-to-have is now playing a key extension for brands in their sales channels. 

Top brands across industries like Ikea, Walmart, and Tanishq have successfully integrated this technology in interacting with their customers and making the sales process more efficient. 

Google’s embrace of augmented reality – which also includes the Google Maps AR Live view that the company announced during the Google I/O 2021 event – is expected to convert those businesses that were at once skeptical of this technology. This is a big milestone that can inevitably change how brands engage with their customers and increase sales.

It’s All About Experience

Google providing users searchable AR objects complements the evolving consumer trends, which underlines the importance of delivering a great experience to people. 

The search giant doesn’t just want to make learning easier for users, but also enhance its brand experience, which wins it more loyalty, engagement, and credibility. 

Today, if you want your business to sustain in the long run, and beat competition, selling products isn’t an option. You need to sell your brand experience. 

This is a part of the reason why big-brand handbags, clothes, and tech gadgets sell in record numbers despite having viable, better and more affordable alternatives. 

Because these brands don’t sell products, they sell brand experience, which stimulates people’s emotions and subsequently builds brand identity and recall value.
 
The better experience you deliver to customers, the better your conversion rate will be in the short and long term. Your customer’s lifetime value will be higher. People will recognize and trust your brand. 

In all, the right customer experience would ensure the desired business scalability and sustainability. 

SMEs must Follow Suit

Google’s AR expansion is a tell-tale of this technology’s potential and utility value. And it’s a sign why even small and medium-size companies should invest in Augmented Reality in one way or another.

For instance, if you sell products like jewellery online, you can tap on WebAR solutions to provide customers with a try-before-you-buy experience, which increases the chances of conversion and reduces the return rate. Similarly, if you have a brick-and-mortar jewellery store, you can try mirrAR In-Store solution that provides store visitors with a unique try-on experience without any physical product.

mirrAR is an Augmented Reality tech platform that caters to brands under Fashion Retail, with a special focus on jewellery business owners. Over the course, we have added some of the leading jewellery brands to our client list, including Kalyan Jewellers, Tanishq, A.JAFFE, PC Jeweller, Forevermark, and more. You can also check out our e-commerce, retail, and exhibition solutions.

Take a Step Forward…

In any case, irrespective of the kind of business you own and the industry you are in, there are plenty of ways to incorporate advanced technologies like Augmented Reality into your marketing and sales channels. The key is to be open to take such tech leaps and transform conventional methods with cutting-edge practices. 

Get more information about mirrAR by clicking here or write to us at mirrar@styledotme.com

Posted by mirrAR by SDM

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